This analysis describes what Snapchat Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
How other platforms handle this
Have pop-up ads or start automatic downloads on someone's device
Do not send members to a landing page that generates a pop-up.
Receive traffic from online advertising unless the site complies with the spirit of Google's Landing Page Quality Guidelines. For instance, users should easily be able to find what your ad promises.
"Irrelevant (e.g., pages that don't match the product or service being advertised, or that unnecessarily draw out the purchase process in order to expose the user to more and more ads)Excerpt from Snapchat Ads's Snapchat Advertising Policies
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The clause states: “Irrelevant (e.g., pages that don't match the product or service being advertised, or that unnecessarily draw out the purchase process in order to expose the user to more and more ads)”
ConductAtlas has identified this type of provision across 7 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Snapchat Ads.