This analysis describes what Snapchat Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
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You must be at least 21 years of age to purchase alcohol, or use any site functionality related to alcohol.
The Site is intended for use by individuals 13 years of age or older. If you are under 18, you may use this Site only with involvement of a parent or guardian.
you can navigate to "Ads" in your in-app settings to manage how your activity elsewhere online is used to serve you ads on our websites and apps.
"Ads for alcohol products must be age targeted to at least 18+, or the applicable minimum drinking age in the country to which you are advertising: Canada: 19+. Japan, Thailand: 20+. United States: 21+...Excerpt from Snapchat Ads's Snapchat Advertising Policies
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The clause states: “Ads for alcohol products must be age targeted to at least 18+, or the applicable minimum drinking age in the country to which you are advertising: Canada: 19+. Japan, Thailand: 20+. United States: 21+...”
ConductAtlas has identified this type of provision across 140 platforms. See the full comparison.
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