“From 1st October 2025, in the European Union (EU), Snap will not permit political advertising as defined under EU Regulation 2024/900 on the transparency and targeting of political advertising.”
This analysis describes what Snapchat Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
EU-based political advertisers will be entirely prohibited from running political ads on Snapchat Ads from 1 October 2025, with the scope of the prohibition defined by EU law.
Political advertising in the EU, as defined by EU Regulation 2024/900, will not be accepted by Snapchat Ads from 1 October 2025.
How other platforms handle this
contains any unsolicited promotions, political campaigning, advertising or solicitations
Any unsolicited or unauthorized advertising, promotional materials, junk mail, spam, chain letter, pyramid scheme, political campaign message, offering of an investment opportunity, or any other form of solicitation.
Don't create or share defamatory or libelous content that could damage someone's reputation or falsely portray them in a harmful way.
"From 1st October 2025, in the European Union (EU), Snap will not permit political advertising as defined under EU Regulation 2024/900 on the transparency and targeting of political advertising.Excerpt from Snapchat Ads's Snapchat Advertising Policies
Get the weekly coverage letter
Companies change their terms without announcing it. We capture governance documents, compare each new version with the last, and publish what changed, with the source text behind it. One email a week on what we found and what we could not reach.
EU-based political advertisers will be entirely prohibited from running political ads on Snapchat Ads from 1 October 2025, with the scope of the prohibition defined by EU law.
Political advertising in the EU, as defined by EU Regulation 2024/900, will not be accepted by Snapchat Ads from 1 October 2025.
ConductAtlas has identified this type of provision across 237 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Snapchat Ads.