This analysis describes what Snapchat Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
How other platforms handle this
you may continue to see general audience marketing, such as The Home Depot ads on other websites that are placed based on the content available on the sites.
If advertisers target their ads to custom audiences, they must comply with the applicable terms when creating an audience.
If you are located in the European Union, we will not send promotional emails without your consent.
"Ads for movies, videogames, and television shows must be age-targeted to the intended audience of the content they promote.Excerpt from Snapchat Ads's Snapchat Advertising Policies
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The clause states: “Ads for movies, videogames, and television shows must be age-targeted to the intended audience of the content they promote.”
ConductAtlas has identified this type of provision across 147 platforms. See the full comparison.
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