“Snapchat is a 13+ app, so we will reject ads that are addressed to, or intended to appeal to, children under 13.”
This analysis describes what Snapchat Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Advertisers targeting or appealing to children under 13 face outright rejection of their ads by Snapchat Ads, establishing a firm minimum-age threshold for ad audiences.
Ads addressed to or intended to appeal to children under 13 will not be permitted to run on Snapchat Ads.
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"Snapchat is a 13+ app, so we will reject ads that are addressed to, or intended to appeal to, children under 13.Excerpt from Snapchat Ads's Snapchat Advertising Policies
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Advertisers targeting or appealing to children under 13 face outright rejection of their ads by Snapchat Ads, establishing a firm minimum-age threshold for ad audiences.
Ads addressed to or intended to appeal to children under 13 will not be permitted to run on Snapchat Ads.
ConductAtlas has identified this type of provision across 140 platforms. See the full comparison.
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