Snapchat Ads · Snapchat Advertising Policies · View original document ↗

Prohibition on Ads Targeting Under-13s

High severity High confidence Explicitdocumentlanguage Common · 145 of 352 platforms
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This analysis describes what Snapchat Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

Advertisers targeting or appealing to children under 13 face outright rejection of their ads by Snapchat Ads, establishing a firm minimum-age threshold for ad audiences.

Consumer impact (what this means for users)

Ads addressed to or intended to appeal to children under 13 will not be permitted to run on Snapchat Ads.

How other platforms handle this

TikTok Medium

you can navigate to "Ads" in your in-app settings to manage how your activity elsewhere online is used to serve you ads on our websites and apps.

Glassdoor Medium

If you enable location data for the mobile version of our services...we may use your location data to serve you geo-targeted ads for employers and other advertisers that are local to you.

Roblox Medium

Users 18 years old and older will see personalized ads on Roblox (with consent, where required).

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▸ View Original Clause Language DOCUMENT RECORD
"
Snapchat is a 13+ app, so we will reject ads that are addressed to, or intended to appeal to, children under 13.

— Excerpt from Snapchat Ads's Snapchat Advertising Policies

Provision details

Document information
Document
Snapchat Advertising Policies
Entity
Snapchat Ads
Document last updated
May 20, 2026
Tracking information
First tracked
May 20, 2026
Last verified
July 9, 2026
Record ID
CA-P-067248
Document ID
CA-D-00878
Evidence Provenance
Source URL
https://snap.com/en-US/ad-policies
Wayback Machine
View archived versions →
Content hash (SHA-256)
031c79ac9fe162d4d0b91c924d50f73defae47ace68173dfad643727a6c1d1a3
Analysis generated
May 20, 2026 13:19 UTC
Methodology
summarize_document-v8
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Snapchat Ads
Document: Snapchat Advertising Policies
Record ID: CA-P-067248
Captured: 2026-05-20 13:19:45 UTC
SHA-256: 031c79ac9fe162d4…
URL: https://conductatlas.com/platform/snapchat-ads/snapchat-advertising-policies/provision/CA-P-067248/prohibition-on-ads-targeting-under-13s/
Accessed: July 13, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
High
Categories
Targeting restrictions

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Frequently Asked Questions

What does Snapchat Ads's Prohibition on Ads Targeting Under-13s clause do?

Advertisers targeting or appealing to children under 13 face outright rejection of their ads by Snapchat Ads, establishing a firm minimum-age threshold for ad audiences.

How does this clause affect you?

Ads addressed to or intended to appeal to children under 13 will not be permitted to run on Snapchat Ads.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 145 platforms. See the full comparison.

Is ConductAtlas affiliated with Snapchat Ads?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Snapchat Ads.