If you live in California, you have the right to tell Roblox to stop selling or sharing your personal information with advertising partners. You can do this through your account settings or a link on the Roblox website.
This analysis describes what Roblox's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
CPRA grants California residents a statutory right to opt out of the sale and sharing of personal information for cross-context behavioral advertising; this provision establishes the mechanism by which that right can be exercised on the Roblox platform.
Interpretive note: The technical scope of the opt-out and whether it applies to all downstream advertising partners cannot be verified from the policy text alone; applicability to non-California state opt-out rights is not addressed in the disclosed text.
Removal of explicit CPRA opt-out language may suggest integration into location-specific policies or substantive changes to data sharing practices.
View full change record →This addition reflects CPRA compliance requirements for California residents and provides explicit opt-out mechanisms for personal information sharing.
View full change record →California residents can instruct Roblox to stop sharing their personal data with advertising partners by using the opt-out link in account settings or on the Roblox website; the policy states requests will be processed within 15 business days.
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"California residents have the right to opt out of the sale or sharing of their personal information. To exercise this right, please click the 'Do Not Sell or Share My Personal Information' link available in your account settings or on our website. We will process your request within 15 business days.— Excerpt from Roblox's Roblox Privacy Policy
(1) REGULATORY LANDSCAPE: This provision directly implements the CCPA/CPRA opt-out right, enforced by the California Privacy Protection Agency (CPPA) and the California Attorney General. CPRA defines 'sharing' to include disclosures for cross-context behavioral advertising without monetary exchange. The 15-business-day response timeline should be evaluated against CPRA's requirement to honor opt-out requests without undue delay. (2) GOVERNANCE EXPOSURE: Medium. The policy discloses the opt-out mechanism, but the technical effectiveness of the opt-out (i.e., whether opt-out signals are propagated to all advertising and analytics partners) cannot be assessed from the document text alone. If the opt-out is not technically implemented end-to-end, CPPA enforcement exposure arises. (3) JURISDICTION FLAGS: California (CPRA, CPPA enforcement). Other states with similar opt-out rights (Colorado, Connecticut, Virginia, Texas, Florida) may require parallel mechanisms; the policy does not specify whether the opt-out mechanism applies globally or only to California residents. (4) CONTRACT AND VENDOR IMPLICATIONS: Advertising and analytics partners must be contractually required to honor opt-out signals transmitted by Roblox on behalf of users who have exercised this right. Vendor agreements should be reviewed to confirm this obligation is included and enforceable. (5) COMPLIANCE CONSIDERATIONS: Legal teams should verify that the opt-out mechanism is technically implemented such that opt-out signals are passed to all downstream data recipients in real time or within the 15-business-day window disclosed. The scope of the opt-out (whether it covers all forms of sharing or only some) should be clearly documented and communicated. Universal Opt-Out Mechanism (UOOM) compliance under CPRA should also be assessed.
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CPRA grants California residents a statutory right to opt out of the sale and sharing of personal information for cross-context behavioral advertising; this provision establishes the mechanism by which that right can be exercised on the Roblox platform.
California residents can instruct Roblox to stop sharing their personal data with advertising partners by using the opt-out link in account settings or on the Roblox website; the policy states requests will be processed within 15 business days.
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