Roblox states it shares your personal data with advertising and analytics companies, who may use tracking technologies to follow your activity on Roblox and potentially on other websites.
This analysis describes what Roblox's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The policy authorizes sharing of identifiers, behavioral data, and device information with third-party advertising partners who may use this data for cross-context behavioral advertising, which constitutes data 'sharing' under CPRA and may trigger opt-out rights for California residents.
Interpretive note: The specific list of advertising and analytics partners is not disclosed in the policy text; the full scope of sharing cannot be assessed from the document alone.
Removal of explicit third-party data sharing provision may indicate tightened data sharing restrictions, particularly in response to child privacy regulations limiting advertising partner access.
View full change record →According to the policy, personal data including device identifiers, behavioral data, and usage information may be shared with advertising and analytics partners who use tracking technologies across platforms. California residents have the right to opt out of this sharing by using the 'Do Not Sell or Share My Personal Information' mechanism.
How other platforms handle this
The types of third parties your information may be disclosed to include: our resellers and other sales and advertising partners, retailers, advertisers, ad agencies, advertising networks and platforms, information service providers, fraud monitoring and prevention providers, and publishers.
Protect us, our business, our users, and others, for example to enforce our terms of service, prevent spam or other unwanted communications, and investigate or protect against fraud
we may use, retain or share information with law enforcement or others in circumstances where a person's vital interests require protection, such as in the case of emergencies.
"We may share your personal information with third-party advertising partners, analytics providers, and business partners to provide you with targeted advertisements and to measure the effectiveness of our advertising campaigns. These partners may use cookies, pixels, and similar tracking technologies to collect information about your use of the Roblox platform and other websites or applications.Excerpt from Roblox's Privacy Policy
(1) REGULATORY LANDSCAPE: This provision engages CCPA/CPRA, which defines 'sharing' to include disclosures of personal information to third parties for cross-context behavioral advertising even where no monetary consideration is exchanged.
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The policy authorizes sharing of identifiers, behavioral data, and device information with third-party advertising partners who may use this data for cross-context behavioral advertising, which constitutes data 'sharing' under CPRA and may trigger opt-out rights for California residents.
According to the policy, personal data including device identifiers, behavioral data, and usage information may be shared with advertising and analytics partners who use tracking technologies across platforms. California residents have the right to opt out of this sharing by using the 'Do Not Sell or Share My Personal Information' mechanism.
ConductAtlas has identified this type of provision across 288 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Roblox.