Roblox uses cookies and similar tracking tools to monitor how you use the platform, remember your settings, and show you targeted ads. You can manage cookie settings through your browser or Roblox's cookie preference tool.
This analysis describes what Roblox's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The policy authorizes the use of multiple tracking technologies including cookies, pixel tags, and local storage for both functional and advertising purposes; for EU/EEA and UK users, the use of non-essential tracking cookies requires valid prior consent under ePrivacy Directive and UK PECR requirements.
Interpretive note: The document does not specify which cookies are classified as essential versus non-essential, or the default state of tracking for different user categories; technical implementation cannot be assessed from the policy text.
Removal of cookie usage disclosure suggests restrictions on tracking technologies, likely due to stricter child privacy enforcement limiting cookies for under-13 users.
View full change record →Completely rewrote provision to specifically detail tracking technologies used (cookies, pixel tags, local storage) and user control mechanisms instead of generic rights language.
View full change record →Roblox deploys cookies, pixel tags, and local storage technologies that may track your behavior across the platform and for advertising purposes. Users can manage preferences through browser settings or Roblox's cookie preference center.
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Roblox has changed this document before.
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"We use cookies, pixel tags, local storage, and similar tracking technologies to collect information about your use of the Roblox platform. These technologies allow us to recognize your browser or device, remember your preferences, analyze how you use our services, and deliver targeted advertisements. You can control cookie settings through your browser settings or through our cookie preference center.— Excerpt from Roblox's Roblox Privacy Policy
(1) REGULATORY LANDSCAPE: Cookie-based tracking for advertising engages the EU ePrivacy Directive (requiring prior informed consent for non-essential cookies), UK PECR, and GDPR for EU/EEA and UK users. In the US, the FTC's guidance on online tracking and state privacy laws (CCPA/CPRA) are relevant. The use of pixel tags may also constitute cross-context behavioral advertising triggering CPRA opt-out rights. (2) GOVERNANCE EXPOSURE: Medium. The policy discloses the use of multiple tracking technologies but does not specify which technologies are deployed by default and which require user consent. If non-essential cookies or pixel tags are set prior to obtaining user consent for EU/EEA users, this creates exposure under GDPR and ePrivacy Directive, which has been the subject of DPA enforcement actions. (3) JURISDICTION FLAGS: EU/EEA (ePrivacy Directive, GDPR), UK (PECR, UK GDPR), California (CPRA pixel tag sharing provisions), and other jurisdictions with cookie consent requirements. (4) CONTRACT AND VENDOR IMPLICATIONS: Third-party advertising and analytics vendors whose pixels or cookies are deployed on the Roblox platform must be disclosed to users and covered by appropriate data processing agreements. The chain of consent for third-party cookie deployment should be audited. (5) COMPLIANCE CONSIDERATIONS: Compliance teams should audit the cookie consent management platform (CMP) to confirm that non-essential cookies and pixel tags are not loaded prior to user consent for EU/EEA and UK users. The cookie preference center should be tested to confirm that opting out of advertising cookies is technically effective and that preferences are persisted across sessions.
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The policy authorizes the use of multiple tracking technologies including cookies, pixel tags, and local storage for both functional and advertising purposes; for EU/EEA and UK users, the use of non-essential tracking cookies requires valid prior consent under ePrivacy Directive and UK PECR requirements.
Roblox deploys cookies, pixel tags, and local storage technologies that may track your behavior across the platform and for advertising purposes. Users can manage preferences through browser settings or Roblox's cookie preference center.
ConductAtlas has identified this type of provision across 28 platforms. See the full comparison.
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