This analysis describes what Roblox's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The clause establishes the operational framework for data flows to advertising partners and specifies the categories of information subject to sharing. It also defines the procedural mechanisms available for users to modify data-sharing practices.
The updated policy restricts personalized advertising based on age. Users under 18 will see only nonpersonalized ads on the platform, while users 18 and older may see personalized ads if they provide consent where required. The revised language also removes the previous statement that the platform collects personal information from under-13 accounts for advertising purposes, clarifying that such data is not used for marketing. Users 18 or older can control whether they see personalized ads through Roblox account settings.
View change record →The updated policy adds explicit language disclosing that Roblox collects persistent identifiers (IP addresses and unique device identifiers) from all users, including children, for purposes including account authentication, ad frequency capping, network communications, and security. The policy states Roblox implements technical, contractual, and other measures to ensure these identifiers are not used for purposes outside the listed scope. This represents a clarification and formalization of practices rather than a change to what data is collected, but it does establish contractual limits on how that data may be used. You can review the full updated Privacy Policy to understand which persistent identifiers are collected and the specific operational purposes for which they are retained.
View change record →The updated policy clarifies that parent email addresses constitute the only personal information collected from child accounts under COPPA, rather than listing persistent identifiers. The policy now states that personalized ads are not enabled until age 18, rather than leaving this ambiguous when a child turns 13. These clarifications affect how parents and children understand what data Roblox collects and when advertising becomes personalized; however, the underlying data practices do not appear to have changed operationally. The policy removed detailed descriptions of collection purposes (such as internal operations), which means parents now have less granular explanation of data uses, though stated practices remain.
View change record →Users operate under terms that authorize sharing of identifiers, device information, and platform activity data with advertising and analytics third parties by default. Users may adjust this data-sharing practice through account settings or partner opt-out mechanisms, but the terms permit sharing as written unless modified through these specific procedures.
How other platforms handle this
We may share your information with advertising partners to deliver personalized advertisements on third-party websites and applications. This includes sharing device identifiers, browsing activity on the Airbnb platform, and inferred interests with advertising networks and analytics providers to sho...
We do not share your personal data with any third-party advertisers or ad networks for their advertising except for: (i) hashed or device identifiers (to the extent they are personal data in some countries), (ii) with your separate permission (e.g., in a lead generation form) or (iii) data already v...
We may share your personal information with third-party vendors and service providers that perform services on our behalf, such as payment processing, data analysis, email delivery, hosting services, customer service, and marketing assistance. We may also share your personal information with busines...
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"We share personal information with advertising partners to show you ads that are more relevant to you. This may include sharing identifiers, device information, and information about your activities on our platform with third-party advertising networks, analytics providers, and social media companies. You can opt out of personalized advertising by adjusting your account settings or using the opt-out mechanisms provided by our advertising partners.— Excerpt from Roblox's Roblox Privacy and Cookie Policy
ConductAtlas detected a major restructuring of Meta’s privacy policy that removed detailed consumer rights disclosures and relocated them to separate documents.
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The clause establishes the operational framework for data flows to advertising partners and specifies the categories of information subject to sharing. It also defines the procedural mechanisms available for users to modify data-sharing practices.
Users operate under terms that authorize sharing of identifiers, device information, and platform activity data with advertising and analytics third parties by default. Users may adjust this data-sharing practice through account settings or partner opt-out mechanisms, but the terms permit sharing as written unless modified through these specific procedures.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Roblox.