Roblox states it requires parental consent before collecting personal information from children under 13, and does not serve behavioral advertising to this age group. Parents can contact Roblox to request deletion of their child's data.
This analysis describes what Roblox's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision governs how Roblox handles data for its youngest users and establishes the parental consent and deletion rights that apply under US federal law for children under 13.
The updated policy restricts personalized advertising based on age. Users under 18 will see only nonpersonalized ads on the platform, while users 18 and older may see personalized ads if they provide consent where required. The revised language also removes the previous statement that the platform collects personal information from under-13 accounts for advertising purposes, clarifying that such data is not used for marketing. Users 18 or older can control whether they see personalized ads through Roblox account settings.
View change record →The updated policy adds explicit language disclosing that Roblox collects persistent identifiers (IP addresses and unique device identifiers) from all users, including children, for purposes including account authentication, ad frequency capping, network communications, and security. The policy states Roblox implements technical, contractual, and other measures to ensure these identifiers are not used for purposes outside the listed scope. This represents a clarification and formalization of practices rather than a change to what data is collected, but it does establish contractual limits on how that data may be used. You can review the full updated Privacy Policy to understand which persistent identifiers are collected and the specific operational purposes for which they are retained.
View change record →The updated policy clarifies that parent email addresses constitute the only personal information collected from child accounts under COPPA, rather than listing persistent identifiers. The policy now states that personalized ads are not enabled until age 18, rather than leaving this ambiguous when a child turns 13. These clarifications affect how parents and children understand what data Roblox collects and when advertising becomes personalized; however, the underlying data practices do not appear to have changed operationally. The policy removed detailed descriptions of collection purposes (such as internal operations), which means parents now have less granular explanation of data uses, though stated practices remain.
View change record →Shifted from parental consent framework to data minimization-first approach with automatic deletion or account protections for excess data collection rather than requiring parental intervention.
View full change record →Previous version had no excerpt; current version now provides specific details on parental consent requirements, contact procedures, behavioral advertising restrictions for children, and data collection limitations.
View full change record →Parents of children under 13 who use Roblox have the right to review, correct, or request deletion of their child's personal information by contacting privacy@roblox.com; the policy also states that behavioral advertising is not served to this age group.
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"We do not knowingly collect personal information from children under 13 without first obtaining verifiable parental consent. If you are a parent or guardian and believe your child has provided us with personal information without your consent, please contact us at privacy@roblox.com. We will take steps to remove such information from our systems. For children under 13, we do not allow behavioral advertising and we limit the types of data we collect.— Excerpt from Roblox's Roblox Privacy and Cookie Policy
(1) REGULATORY LANDSCAPE: This provision directly engages COPPA (15 U.S.C. 6501 et seq.), enforced by the FTC, which requires verifiable parental consent before collecting personal information from children under 13 in the US. The FTC has historically taken enforcement action against gaming and entertainment platforms for COPPA violations; the adequacy of Roblox's age-verification and parental consent mechanisms would be subject to FTC scrutiny. (2) GOVERNANCE EXPOSURE: High. Roblox's platform is widely used by under-13 users; any failure in age-gating or consent verification creates significant COPPA liability. The policy asserts a compliant framework but does not detail the specific technical mechanisms used to verify parental consent, which may be a gap in documentation for compliance purposes. (3) JURISDICTION FLAGS: COPPA applies to US users under 13. EU and UK GDPR impose similar or stricter protections for minors, including in some cases extending heightened protections to users under 16. California's CCPA and the California Age-Appropriate Design Code (AB 2273) impose additional obligations for platforms likely to be accessed by minors. (4) CONTRACT AND VENDOR IMPLICATIONS: Any third-party advertising or analytics vendors receiving data from the platform must have contractual restrictions preventing them from receiving or processing data from under-13 users; compliance teams should audit data processing agreements with advertising and analytics partners for COPPA-compliant restrictions. (5) COMPLIANCE CONSIDERATIONS: Compliance teams should verify that parental consent mechanisms meet the FTC's verifiable parental consent standard; review data flows to confirm under-13 user data is segregated from advertising and analytics pipelines; and assess applicability of California's Age-Appropriate Design Code, which imposes design-level obligations for platforms accessed by minors.
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This provision governs how Roblox handles data for its youngest users and establishes the parental consent and deletion rights that apply under US federal law for children under 13.
Parents of children under 13 who use Roblox have the right to review, correct, or request deletion of their child's personal information by contacting privacy@roblox.com; the policy also states that behavioral advertising is not served to this age group.
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