Roblox uses your behavioral data and works with advertising partners who use cookies, pixels, and SDKs to serve you targeted ads based on your activity on Roblox and other websites. Users above the applicable age threshold are subject to this cross-context behavioral advertising.
This analysis describes what Roblox's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision authorizes third-party advertising partners to collect your behavioral and activity data across platforms using tracking technologies, which under California law constitutes 'sharing' personal information and triggers opt-out rights.
The updated policy restricts personalized advertising based on age. Users under 18 will see only nonpersonalized ads on the platform, while users 18 and older may see personalized ads if they provide…
The updated policy adds explicit language disclosing that Roblox collects persistent identifiers (IP addresses and unique device identifiers) from all users, including children, for purposes includin…
The updated policy clarifies that parent email addresses constitute the only personal information collected from child accounts under COPPA, rather than listing persistent identifiers. The policy now…
Adult and teen users on Roblox may have their in-platform behavioral data and identifiers shared with advertising and analytics partners for targeted advertising; California residents have the right to opt out of this sharing under CCPA/CPRA.
How other platforms handle this
We may share your information with third-party advertising partners to provide you with targeted advertising. We also work with third-party analytics providers who help us understand how users interact with our Services. These third parties may use cookies, web beacons, and similar tracking technolo...
We work with third-party advertising partners to market our Products, and we share personal data with advertising networks and social media companies to serve ads. We also use analytics providers to help us understand how users interact with our Products.
We may share your personal information with third-party vendors and service providers that perform services on our behalf, such as payment processing, data analysis, email delivery, hosting services, customer service, and marketing assistance. We may also share your personal information with busines...
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"We may use the personal information we collect to provide you with targeted advertisements or marketing communications we believe may be of interest to you. We work with third-party advertising partners, including advertising networks, to display ads on our platform and other sites. These partners may use cookies, pixels, SDKs, and similar tracking technologies to collect information about your activities on our services and other websites to provide you targeted advertising based on your interests. We do not engage in cross-context behavioral advertising for users we know to be under the applicable age threshold.— Excerpt from Roblox's Roblox Privacy and Cookie Policy
(1) REGULATORY LANDSCAPE: This provision engages the CCPA and CPRA, which define 'sharing' personal information for cross-context behavioral advertising as a regulated activity requiring opt-out rights; the California Privacy Protection Agency (CPPA) and California Attorney General enforce these requirements. GDPR Article 6 requires a lawful basis for this processing, and GDPR Article 7 requires freely given, specific, informed, and unambiguous consent for advertising-related processing in the EU; the ePrivacy Directive also applies to cookie and tracking technology use in the EU. (2) GOVERNANCE EXPOSURE: High. The use of third-party pixels, SDKs, and advertising networks on a platform with a substantial minor user population creates layered compliance exposure; the policy states behavioral advertising is restricted for users below applicable age thresholds, but the technical enforcement of this restriction would be subject to regulatory scrutiny. (3) JURISDICTION FLAGS: California residents have explicit opt-out rights. EU/EEA users require consent-based mechanisms under GDPR and ePrivacy. UK users require compliance with UK GDPR and the UK ICO's guidance on cookies and advertising. Age-gating for advertising purposes is subject to heightened scrutiny under COPPA for under-13 users and under the California Age-Appropriate Design Code for users under 18. (4) CONTRACT AND VENDOR IMPLICATIONS: Data processing agreements with advertising and analytics partners must address restrictions on processing minor user data, data retention limits, and cross-context sharing obligations; procurement teams should verify that partner agreements include appropriate CCPA business purpose limitations and GDPR Article 28 data processing addenda. (5) COMPLIANCE CONSIDERATIONS: Compliance teams should review the consent management platform (CMP) used for EU/UK users to confirm it meets the IAB TCF or equivalent standard; audit the list of third-party advertising and analytics partners receiving data; verify that the 'Do Not Sell or Share' opt-out mechanism functions correctly and applies to all relevant data flows; and assess whether SDKs embedded in the Roblox app are covered by the policy disclosures.
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This provision authorizes third-party advertising partners to collect your behavioral and activity data across platforms using tracking technologies, which under California law constitutes 'sharing' personal information and triggers opt-out rights.
Adult and teen users on Roblox may have their in-platform behavioral data and identifiers shared with advertising and analytics partners for targeted advertising; California residents have the right to opt out of this sharing under CCPA/CPRA.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Roblox.