What can I do about this clause?

{'method': 'WEB_FORM', 'recipient': 'https://help.pinterest.com/en/article/pinterest-non-user-privacy-notice', 'difficulty': 'MODERATE', 'action_type': 'OPT_OUT_ARBITRATION', 'instructions': "Visit Pinterest's Non-User Notice page and follow the instructions to opt out of non-user data collection, including using the opt-out link provided for non-account holders.", 'deadline_days': None, 'deadline_hours': None}

Which regulatory agencies enforce this type of clause?

{'agency': 'FTC', 'reason': 'The FTC has jurisdiction over unfair or deceptive data collection practices under Section 5 of the FTC Act, including tracking of consumers without adequate notice.', 'complaint_url': 'https://reportfraud.ftc.gov/'}

What is the severity of this clause?

ConductAtlas classifies this Non-User Data Collection via Third-Party Pixels clause as high severity. Severity reflects the magnitude of rights affected, the breadth of users impacted, and the degree of discretion the platform retains.

Non-User Data Collection via Third-Party Pixels — Pinterest

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What it is

Pinterest collects data about people who have never created a Pinterest account through tracking technology embedded on other websites, including your IP address, browser type, and browsing behaviour.

Consumer impact (what this means for users)

If you visit any website that has Pinterest's 'Save' button or advertising pixel installed, Pinterest may collect your IP address, device identifiers, and browsing data even if you have never created a Pinterest account, and use it to serve you targeted ads.

What you can do

⚠️ These actions may provide transparency or partial mitigation but may not fully address the underlying issue. Effectiveness varies by jurisdiction and individual circumstances.

Opt Out of Arbitration

Visit Pinterest's Non-User Notice page and follow the instructions to opt out of non-user data collection, including using the opt-out link provided for non-account holders.

Cross-platform context

See how other platforms handle Non-User Data Collection via Third-Party Pixels and similar clauses.

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Why it matters (compliance & risk perspective)

People who have never agreed to Pinterest's terms of service may still have their data collected and used for advertising purposes without their direct knowledge or consent.

View original clause language

We also get technical information when you use our apps and services or visit websites with Pinterest features (like the Save button or ads). If you're a non-user, we also get technical information when websites with Pinterest features are loaded in your browser or app. This includes things like your IP address, browser type, operating system, and cookie data. We use this information to operate and improve our products and services, including showing relevant ads.

Institutional analysis (Compliance & legal intelligence)

REGULATORY FRAMEWORK: This provision implicates GDPR Art. 6 (lawfulness of processing without a direct user relationship), Art. 13 (information to be provided where data collected directly) and Art. 14 (information where data not collected directly from data subject), as well as the ePrivacy Directive (2002/58/EC, Art. 5(3)) regarding cookie consent for non-users. Under CCPA §1798.100 and §1798.120, non-users who are California residents may have rights to opt out of sale/sharing even absent an account. Enforcement authorities include the Irish DPC, UK ICO, and California CPPA.

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Applicable agencies

FTC

The FTC has jurisdiction over unfair or deceptive data collection practices under Section 5 of the FTC Act, including tracking of consumers without adequate notice.
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Provision details

Document information

Document

Pinterest Privacy Policy

Entity

Document last updated

April 29, 2026

Tracking information

First tracked

April 27, 2026

Last verified

April 27, 2026

Record ID

CA-P-003362

Document ID

CA-D-00098

Evidence Provenance

Source URL

https://policy.pinterest.com/en/privacy-policy

Wayback Machine

View archived versions →

SHA-256

c1bbcbcc2602f2e5ebdf8f851d42a6a1a8fe73899b6fe40268e16ef95ffa88d1

Verified

✓ Snapshot stored ✓ Change verified

How to Cite

ConductAtlas Policy Archive
Entity: Pinterest | Document: Pinterest Privacy Policy | Record: CA-P-003362
Captured: 2026-04-27 12:16:26 UTC | SHA-256: c1bbcbcc2602f2e5…
URL: https://conductatlas.com/platform/pinterest/pinterest-privacy-policy/non-user-data-collection-via-third-party-pixels/
Accessed: May 2, 2026

Classification

Severity

High

Non-User Data Collection via Third-Party Pixels