Pinterest receives data about websites you visit and apps you use outside of Pinterest, through integrations with third-party partners, and uses this data to build an interest profile and target ads to you.
This analysis describes what Pinterest's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision states that Pinterest's advertising data collection is not limited to activity on its own platform; it extends to third-party sites and apps that have embedded Pinterest partner tools, meaning your browsing behavior elsewhere on the internet may inform the ads you see on Pinterest.
Interpretive note: The precise scope of third-party partner integrations and the specific consent or opt-out mechanisms applicable in each jurisdiction are not fully detailed in the policy text provided.
Pinterest's policy authorizes the collection of off-platform browsing and app usage data from third-party partner integrations to personalize advertising, which means your activity outside of Pinterest may be used to target ads without a separate, transaction-specific notice at the point of that third-party interaction.
How other platforms handle this
At Ledger, earning and maintaining our users' trust is a top priority. That's why we are deeply committed not only to protecting your privacy and securing your personal data, but also to being fully transparent about how we handle it.
If we collect health information from these integrations (such as heart rate), we will not sell or use it for advertising or other similar purposes; we do not disclose it to third parties without your prior consent; and we will only use it for the specific purposes described in this Policy.
We collect your personal data when you use our Services, create a new eBay account, provide us with information via a web form, add or update information in your eBay account, participate in online community discussions or otherwise interact with us.
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"We receive information about your visits to other sites and apps and your interactions with products and services including the websites you visit, apps you use, purchases you make, and other information shared with us from third-parties to personalize ads and content for you based on your interests.— Excerpt from Pinterest's Pinterest Privacy Policy
(1) REGULATORY LANDSCAPE: This provision engages GDPR Article 6 (lawful basis) and Article 5 (purpose limitation and data minimization) for EEA users, as off-platform behavioral tracking via third-party integrations is subject to active enforcement scrutiny by European Data Protection Authorities including the Irish Data Protection Commission. Under the CCPA and CPRA, sharing data with advertising partners derived from off-platform tracking may constitute a sale or sharing for cross-context behavioral advertising, triggering opt-out obligations. The FTC Act's unfair or deceptive practices framework is also relevant to the adequacy of disclosure to consumers about cross-site tracking. (2) GOVERNANCE EXPOSURE: High. Off-platform behavioral data collection via third-party partner pixels and tags is among the most scrutinized practices under GDPR and CCPA enforcement. The policy asserts legitimate interests as a potential basis for this processing, but EU regulatory guidance and enforcement decisions have questioned the adequacy of legitimate interests for behavioral advertising without affirmative consent. (3) JURISDICTION FLAGS: Heightened exposure in the EU/EEA where consent (not legitimate interests) is increasingly required for behavioral advertising based on DPA guidance; in California under CPRA opt-out rights for sharing; and in other US states with comprehensive privacy laws (Virginia, Colorado, Connecticut, Texas) that include similar opt-out rights for targeted advertising. (4) CONTRACT AND VENDOR IMPLICATIONS: Data processing agreements with advertising and measurement partners should specify the legal basis for cross-platform data transfers and confirm that partner pixel configurations honor consent signals including Global Privacy Control signals where required. Procurement teams should assess whether third-party partners qualify as processors or independent controllers under applicable law. (5) COMPLIANCE CONSIDERATIONS: Compliance teams should verify that Consent Management Platform configurations correctly capture and propagate consent signals to partner integrations; document the legitimate interests assessment for off-platform tracking; ensure opt-out mechanisms are functional and accessible; and review whether the privacy notice at the point of off-platform data collection (via partner sites) satisfies GDPR Article 13/14 notice requirements.
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This provision states that Pinterest's advertising data collection is not limited to activity on its own platform; it extends to third-party sites and apps that have embedded Pinterest partner tools, meaning your browsing behavior elsewhere on the internet may inform the ads you see on Pinterest.
Pinterest's policy authorizes the collection of off-platform browsing and app usage data from third-party partner integrations to personalize advertising, which means your activity outside of Pinterest may be used to target ads without a separate, transaction-specific notice at the point of that third-party interaction.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Pinterest.