Pinterest Privacy Policy

This document is Pinterest's Privacy Policy, governing how Pinterest, Inc. (and Pinterest Europe Limited for EEA/Swiss users) collects, uses, shares, and retains personal data from users and non-users of its platform, with stated legal bases including consent, legitimate interests, and contractual necessity depending on jurisdiction. The policy states that Pinterest collects identifiers, device information, log data, location-related data, search queries, browsing activity on and off Pinterest, financial information for transactions, and inferences about interests; the terms authorize use of this data for advertising personalization, content recommendations, analytics, and sharing with advertising partners, measurement vendors, and third-party services. The policy discloses that Pinterest uses off-platform browsing and interaction data to build interest profiles for targeted advertising, and that it may share personal data with affiliates, service providers, advertising partners, and in the context of business transfers, which are practices that engage scrutiny under data minimization and purpose limitation principles. The policy engages GDPR for EEA and Swiss users, CCPA and related California privacy laws for California residents, and COPPA for users under 13; Pinterest designates Pinterest Europe Limited as the data controller for EEA and Swiss residents and provides separate rights mechanisms by jurisdiction. Material compliance considerations include adequacy of consent mechanisms for off-platform data collection, lawful basis documentation for advertising data processing, and age verification obligations given the platform's broad consumer audience.