What can I do about this clause?

{'method': 'WEB_FORM', 'recipient': 'https://www.pinterest.com/settings/privacy', 'difficulty': 'EASY', 'action_type': 'OPT_OUT_ARBITRATION', 'instructions': "Go to Pinterest Settings > Privacy, then select 'Opt out of sale or sharing of personal data' to limit sharing of your data with advertising partners. California residents can also use the 'Your Privacy Choices' link at the bottom of Pinterest's homepage.", 'deadline_days': None, 'deadline_hours': None}

Which regulatory agencies enforce this type of clause?

{'agency': 'FTC', 'reason': 'The FTC oversees unfair or deceptive advertising data practices under Section 5 of the FTC Act and has enforcement authority over cross-context behavioural advertising disclosures.', 'complaint_url': 'https://reportfraud.ftc.gov/'}, {'agency': 'State_AG', 'reason': 'State Attorneys General, particularly in California, enforce CCPA/CPRA opt-out rights for sale or sharing of personal data with advertising partners.', 'complaint_url': 'https://www.naag.org/find-my-ag/'}

What is the severity of this clause?

ConductAtlas classifies this Broad Advertising Data Sharing with Partners clause as high severity. Severity reflects the magnitude of rights affected, the breadth of users impacted, and the degree of discretion the platform retains.

Broad Advertising Data Sharing with Partners — Pinterest

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What it is

Pinterest shares your browsing data, device identifiers, and cookie data with advertising companies to show you targeted ads both on Pinterest and on other websites across the internet.

Consumer impact (what this means for users)

Pinterest shares your device identifiers, IP address, cookie data, and ad interaction history with advertising partners, meaning your Pinterest activity may follow you across the wider internet in the form of targeted advertisements.

What you can do

⚠️ These actions may provide transparency or partial mitigation but may not fully address the underlying issue. Effectiveness varies by jurisdiction and individual circumstances.

Opt Out of Arbitration

Go to Pinterest Settings > Privacy, then select 'Opt out of sale or sharing of personal data' to limit sharing of your data with advertising partners. California residents can also use the 'Your Privacy Choices' link at the bottom of Pinterest's homepage.

Cross-platform context

See how other platforms handle Broad Advertising Data Sharing with Partners and similar clauses.

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Why it matters (compliance & risk perspective)

Your personal data is shared with a wide network of advertising partners, enabling your activity on Pinterest to be used to target you with ads on third-party websites, significantly expanding the reach of Pinterest's data ecosystem.

View original clause language

We work with online advertising companies to show you ads we think you'll find relevant. To do this, we (or our advertising service providers) may use technical information (like cookie data, IP address, device IDs, and data from ads displayed or clicked on) associated with your use of our services to deliver ads to you on our site and to serve ads on your behalf on non-Pinterest sites. We also share information with our advertising partners.

Institutional analysis (Compliance & legal intelligence)

REGULATORY FRAMEWORK: This provision implicates GDPR Art. 6(1)(a) (consent) and Art. 6(1)(f) (legitimate interests) for targeted advertising, and the ePrivacy Directive Art. 5(3) for cookie-based tracking. CCPA/CPRA §1798.120 grants California residents the right to opt out of the sale or sharing of personal information with third parties for cross-context behavioural advertising. FTC Act Section 5 applies to deceptive advertising practices. The Digital Services Act (DSA, Regulation 2022/2065, Art. 26) imposes transparency requirements on targeted advertising on large online platforms. Enforcement authorities include the Irish DPC, UK ICO, California CPPA, and FTC.

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Applicable agencies

FTC

The FTC oversees unfair or deceptive advertising data practices under Section 5 of the FTC Act and has enforcement authority over cross-context behavioural advertising disclosures.
File a complaint →
State AG

State Attorneys General, particularly in California, enforce CCPA/CPRA opt-out rights for sale or sharing of personal data with advertising partners.
File a complaint →

Provision details

Document information

Document

Pinterest Privacy Policy

Entity

Document last updated

April 29, 2026

Tracking information

First tracked

April 27, 2026

Last verified

April 27, 2026

Record ID

CA-P-003364

Document ID

CA-D-00098

Evidence Provenance

Source URL

https://policy.pinterest.com/en/privacy-policy

Wayback Machine

View archived versions →

SHA-256

c1bbcbcc2602f2e5ebdf8f851d42a6a1a8fe73899b6fe40268e16ef95ffa88d1

Verified

✓ Snapshot stored ✓ Change verified

How to Cite

ConductAtlas Policy Archive
Entity: Pinterest | Document: Pinterest Privacy Policy | Record: CA-P-003364
Captured: 2026-04-27 12:16:26 UTC | SHA-256: c1bbcbcc2602f2e5…
URL: https://conductatlas.com/platform/pinterest/pinterest-privacy-policy/broad-advertising-data-sharing-with-partners/
Accessed: May 2, 2026

Classification

Severity

High

Broad Advertising Data Sharing with Partners