Version history

OpenAI revised its privacy policy to remove references to Sora and Atlas browser features, while adding new disclosures about ad-related data collection for Free and Go users. The updated policy now explicitly states that Free and Go users' ads history and interests are collected, and clarifies that browser data collection applies to the in-app browser rather than a standalone Atlas browser. Several references to Sora-related content sharing and deletion options were also removed.

OpenAI's privacy policy was reorganized with a table of contents and updated to clarify advertising practices. The policy now explicitly states that for Free and Go users, OpenAI personalizes ads based on user data and measures ad effectiveness, with data received from advertisers and partners used for these purposes. Users can control ad personalization through account settings.

OpenAI updated its privacy policy effective May 18, 2026, and expanded the opt-out mechanism for users who are not logged in. Previously, users could opt out only via the 'Your Privacy Choices' link on the website. The updated policy now also permits opt-out through Settings > Data Controls within ChatGPT itself, providing an additional in-app pathway alongside the existing web-based option.

OpenAI added a statement that it does not process sensitive data for inferring characteristics about users. Separately, the company updated the cookie opt-out mechanism for non-logged-in users, replacing the reference to 'Manage Cookies' with 'Your Privacy Choices'. These changes clarify OpenAI's data handling practices and update the navigation label for privacy controls.

OpenAI expanded its privacy policy to explicitly authorize sharing limited personal data with marketing partners for targeted advertising on third-party properties, and added opt-out mechanisms for this practice. Previously, the policy stated it did not engage in 'targeted advertising' or 'cross-contextual behavioral advertising'; the updated language now permits these activities subject to user choices and controls. The policy also added language selector options and clarified that some marketing partners may receive information through cookies and similar technologies.