Cookies and Tracking Technologies

The updated policy now explicitly states four privacy rights that apply depending on your location and subject to applicable exceptions: the right to know about and access your personal data in portable format, the right to request deletion, the right to correct inaccurate data, and the right to be free from retaliation for exercising these rights. Previously, the policy referenced these rights only through procedural language about how to submit requests. The explicit enumeration establishes clearer notice of what protections the policy recognizes. You can exercise these rights by submitting a request through privacy.openai.com or dsar@openai.com.

The updated policy now explicitly discloses that OpenAI receives information from advertisers and data partners, including details about purchases you make, and uses this data to personalize ads shown to Free and Go users. Previously, the policy referenced ad effectiveness measurement without disclosing the specific source (advertiser data) or the personalization component. Under the revised terms, Free and Go users can use advertising controls in account settings to control what data OpenAI uses to personalize ads. You can access these controls through your OpenAI account settings to adjust ad personalization.

The updated policy no longer explicitly states that OpenAI receives information from advertisers and other data partners for ad measurement and improvement, nor does it mention that users can control what data is used to personalize ads shown on the service. The revised terms now establish a broader direct marketing authority, stating the company may promote products and services to users through direct marketing and on third-party properties to assess effectiveness, subject to user choices and controls. The policy adds a reference to a Korea Addendum for Korean users. You can review the linked resources to understand what choices and controls remain available.