OpenAI may use the content of your conversations with ChatGPT and other products to train and improve its AI models unless you opt out through account settings.
This analysis describes what OpenAI's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes a data utilization practice that directly supports the entity's core business function of model training and refinement. The operational significance lies in how user-generated content becomes input for subsequent model iterations without requiring separate consent for each training cycle.
The updated policy removes language describing how OpenAI uses advertiser and data partner information to personalize ads and measure ad effectiveness. The policy also removes the specific mechanism Free and Go users previously had to control ad personalization through account settings. In exchange, the policy adds explicit authorization for OpenAI to identify which of a user's contacts use OpenAI services and to monitor all content submitted on the platform for fraud and misuse detection. The authorization to monitor content and identify contacts now appears in the main policy purposes section rather than in supplementary documentation. You can review the Korea Addendum if you are located in South Korea to understand region-specific privacy rules.
View change record →The updated policy removes language that previously described ad personalization controls available to Free and Go users through account settings, though the policy continues to authorize OpenAI to personalize ads and measure their effectiveness for these user tiers. Previously, the policy explicitly stated that 'For Free and Go users, you can use the advertising controls in your account settings to control what data we use to personalize the ads we show you on our Services.' This language is no longer present in the updated version. The policy still lists ad personalization as an authorized use of personal data for Free and Go users, but no longer explicitly describes how users can access controls to manage this practice. You should verify whether advertising controls remain functional in your OpenAI account settings, as the policy no longer explicitly references them.
View change record →The updated policy removes specific language stating that OpenAI receives advertiser data to personalize ads shown to Free and Go users. It also removes reference to account-level advertising controls previously described in account settings. These removals are replaced with broader language authorizing OpenAI to promote products through direct marketing and third-party properties, subject to choices and controls, but the terms no longer explicitly describe what advertiser data is collected, from whom, or how to manage it at the account level. The policy now requires users to follow a 'learn more' link to understand ad personalization controls, rather than documenting those controls directly in the privacy policy.
View change record →Your chat history and inputs may be retained and used for AI training purposes, potentially exposing personal or confidential information to internal review processes. You can disable this by turning off the model training toggle in ChatGPT Settings > Data Controls.
How other platforms handle this
We collect information about you when you shop in our stores, including through store cameras, loyalty programs, payment processing systems, and other in-store technologies. This information is used to improve store operations, loss prevention, and marketing.
We target (and measure the performance of) ads to Members, Visitors and others both on and off our Services directly or through a variety of partners, using the following data, whether separately or combined: Data from advertising technologies on and off our Services, like web beacons, pixels, ad ta...
We may de-identify or aggregate your personal information so that it can no longer reasonably identify you, and use such de-identified or aggregated data for any purpose, including sharing with third parties for research, analytics, and marketing purposes, without restriction.
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This provision creates GDPR Article 6 lawful basis considerations (likely legitimate interests or consent) and implicates CCPA's right to opt out of certain data uses; enterprise customers should ensure API-tier contracts explicitly exclude training use of proprietary inputs.
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This provision establishes a data utilization practice that directly supports the entity's core business function of model training and refinement. The operational significance lies in how user-generated content becomes input for subsequent model iterations without requiring separate consent for each training cycle.
Your chat history and inputs may be retained and used for AI training purposes, potentially exposing personal or confidential information to internal review processes. You can disable this by turning off the model training toggle in ChatGPT Settings > Data Controls.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by OpenAI.