Nintendo uses cookies, pixel tags, and similar tracking technologies on its website and in its services to collect data about your browsing behavior, device, and interactions for analytics and advertising purposes.
This analysis describes what Nintendo's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The clause establishes the operational framework for data collection mechanisms that support both internal analytics operations and third-party advertising functionality within Nintendo's services.
Nintendo now explicitly discloses that it collects persistent identifiers (IP addresses, device IDs) from child users for operational, security, fraud prevention, and service improvement purposes, and states that contractual restrictions limit how service providers can use this data. Parents gain enhanced transparency by being able to view a named list of third-party games and applications authorized to access their child's account, rather than just managing access through settings. The policy also clarifies that location information may be used for check-ins at Nintendo locations and events in addition to location-based games. You can review and manage which third-party apps have access to your child's account through your Nintendo Account profile settings.
View change record →Nintendo now discloses that it uses location data not only for location-based games and friend connections, but also to enable check-ins at specific events and Nintendo locations, which is a new explicit use case. The policy now details how child user data including persistent identifiers like IP addresses and device IDs are collected and retained, with commitments to delete or de-identify data based on sensitivity and account activity. Parents can now see which third-party apps have been authorized to access their child's account before deciding whether to allow continued access, giving more visibility into connected applications.
View change record →The revised policy simplifies how Nintendo describes data retention, now stating information is retained only as long as reasonably necessary in accordance with applicable law, without prior detail about sensitivity-based retention practices. For child users, the policy no longer explicitly lists persistent identifiers (IP addresses, device identifiers) that Nintendo and service providers collect, removing specific disclosure language that previously detailed collection purposes for child accounts. The policy now indicates it collects error information from both users and devices, broadening the prior language focused on device errors only. The privacy certification body changed from CARU to ESRB, meaning independent audits and enforcement are now administered by the Entertainment Software Rating Board rather than the Children's Advertising Review Unit.
View change record →Your browsing and interaction data on nintendo.com and related services is tracked by cookies and similar tools, some of which are operated by third-party advertising and analytics companies.
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We and our third-party partners may use cookies, web beacons, and similar tracking technologies to collect information about your use of the Sites. Cookies are small data files stored on your browser or device. We use both session cookies and persistent cookies. We may also use web beacons, pixel ta...
cookie data, resettable device identifiers, advertising identifiers and other unique identifiers (described below in the section "Cookies and other Technologies").
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"We may use cookies, or other similar technologies, on some of the features of our services. We also may permit our third-party service providers to set cookies and similar technologies within our services to perform various analytics functions and to provide you with targeted advertisements that may be relevant to you.— Excerpt from Nintendo's Nintendo Privacy Policy
Cookie-based tracking and third-party pixel use engages FTC guidance on online behavioral advertising and, for users accessing from certain jurisdictions, may implicate ePrivacy Directive requirements. Consent management platform implementation and cookie banner adequacy should be reviewed for compliance.
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The clause establishes the operational framework for data collection mechanisms that support both internal analytics operations and third-party advertising functionality within Nintendo's services.
Your browsing and interaction data on nintendo.com and related services is tracked by cookies and similar tools, some of which are operated by third-party advertising and analytics companies.
ConductAtlas has identified this type of provision across 70 platforms. See the full comparison.
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