Nintendo · Nintendo Privacy Policy · View original document ↗

Cookies and Tracking Technologies

Medium severity Common · 70 of 325 platforms
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Document Record

What it is

Nintendo uses cookies, pixel tags, and similar tracking technologies on its website and in its services to collect data about your browsing behavior, device, and interactions for analytics and advertising purposes.

This analysis describes what Nintendo's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

The clause establishes the operational framework for data collection mechanisms that support both internal analytics operations and third-party advertising functionality within Nintendo's services.

Recent Activity

This document changed recently

Medium Apr 19, 2026

Nintendo now explicitly discloses that it collects persistent identifiers (IP addresses, device IDs) from child users for operational, security, fraud prevention, and service improvement purposes, and states that contractual restrictions limit how service providers can use this data. Parents gain enhanced transparency by being able to view a named list of third-party games and applications authorized to access their child's account, rather than just managing access through settings. The policy also clarifies that location information may be used for check-ins at Nintendo locations and events in addition to location-based games. You can review and manage which third-party apps have access to your child's account through your Nintendo Account profile settings.

View change record →
Medium Apr 8, 2026

Nintendo now discloses that it uses location data not only for location-based games and friend connections, but also to enable check-ins at specific events and Nintendo locations, which is a new explicit use case. The policy now details how child user data including persistent identifiers like IP addresses and device IDs are collected and retained, with commitments to delete or de-identify data based on sensitivity and account activity. Parents can now see which third-party apps have been authorized to access their child's account before deciding whether to allow continued access, giving more visibility into connected applications.

View change record →
Medium Mar 19, 2026

The revised policy simplifies how Nintendo describes data retention, now stating information is retained only as long as reasonably necessary in accordance with applicable law, without prior detail about sensitivity-based retention practices. For child users, the policy no longer explicitly lists persistent identifiers (IP addresses, device identifiers) that Nintendo and service providers collect, removing specific disclosure language that previously detailed collection purposes for child accounts. The policy now indicates it collects error information from both users and devices, broadening the prior language focused on device errors only. The privacy certification body changed from CARU to ESRB, meaning independent audits and enforcement are now administered by the Entertainment Software Rating Board rather than the Children's Advertising Review Unit.

View change record →

Consumer impact (what this means for users)

Your browsing and interaction data on nintendo.com and related services is tracked by cookies and similar tools, some of which are operated by third-party advertising and analytics companies.

How other platforms handle this

Mixpanel Medium

We use cookies, web beacons, pixel tags, and other tracking technologies to collect information about your use of our website and Service, including your browser type, referring URL, pages visited, and time spent on pages. We may use this information to analyze trends, administer the site, track use...

Datadog Medium

We and our third-party partners may use cookies, web beacons, and similar tracking technologies to collect information about your use of the Sites. Cookies are small data files stored on your browser or device. We use both session cookies and persistent cookies. We may also use web beacons, pixel ta...

Netflix Medium

cookie data, resettable device identifiers, advertising identifiers and other unique identifiers (described below in the section "Cookies and other Technologies").

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Monitoring

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▸ View Original Clause Language DOCUMENT RECORD
"
We may use cookies, or other similar technologies, on some of the features of our services. We also may permit our third-party service providers to set cookies and similar technologies within our services to perform various analytics functions and to provide you with targeted advertisements that may be relevant to you.

— Excerpt from Nintendo's Nintendo Privacy Policy

ConductAtlas Analysis

Institutional analysis (Compliance & governance intelligence)

Cookie-based tracking and third-party pixel use engages FTC guidance on online behavioral advertising and, for users accessing from certain jurisdictions, may implicate ePrivacy Directive requirements. Consent management platform implementation and cookie banner adequacy should be reviewed for compliance.

Full compliance analysis

Regulatory citations, enforcement risk, and due diligence action items.

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Applicable agencies

  • FTC
    The FTC has issued guidance on the use of tracking technologies and online behavioral advertising practices, and may investigate deceptive or unfair tracking disclosures.
    File a complaint →

Applicable regulations

BIPA
Illinois, USA
CCPA/CPRA
California, USA
COPPA
United States Federal
Connecticut Data Privacy Act Amendments
US-CT
CAN-SPAM
United States Federal
ePrivacy Directive
European Union
FTC Act Section 5
United States Federal
GDPR
European Union
Indiana Consumer Data Protection Act
US-IN
Kentucky Consumer Data Protection Act
US-KY
UK GDPR
United Kingdom
Universal Opt-Out Mechanism Expansion 2026
US

Provision details

Document information
Document
Nintendo Privacy Policy
Entity
Nintendo
Document last updated
May 5, 2026
Tracking information
First tracked
March 20, 2026
Last verified
March 20, 2026
Record ID
CA-P-000999
Document ID
CA-D-00188
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
e9e1453fe17a8f71498b81f4e20583738f8dd4a4e1ccbb53a5e4c6ebf441f62d
Analysis generated
March 20, 2026 04:12 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Nintendo
Document: Nintendo Privacy Policy
Record ID: CA-P-000999
Captured: 2026-03-20 04:12:16 UTC
SHA-256: e9e1453fe17a8f71…
URL: https://conductatlas.com/platform/nintendo/nintendo-privacy-policy/cookies-and-tracking-technologies/
Accessed: May 20, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
Medium
Categories

Other risks in this policy

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Built from archived source documents, structured governance mappings, and historical version tracking.

Frequently Asked Questions

What does Nintendo's Cookies and Tracking Technologies clause do?

The clause establishes the operational framework for data collection mechanisms that support both internal analytics operations and third-party advertising functionality within Nintendo's services.

How does this clause affect you?

Your browsing and interaction data on nintendo.com and related services is tracked by cookies and similar tools, some of which are operated by third-party advertising and analytics companies.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 70 platforms. See the full comparison.

Is ConductAtlas affiliated with Nintendo?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Nintendo.