Nintendo · Nintendo Privacy Policy · View original document ↗

Gameplay and Behavioral Data Collection

Medium severity Rare · 1 of 325 platforms
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Document Record

What it is

Nintendo collects detailed information about how you use your Nintendo console and games, including titles played, playtime, achievements, and in-game purchases.

This analysis describes what Nintendo's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

The provision establishes the operational scope of data collection that supports service delivery, user authentication, network functionality, and analytics operations. This data collection framework enables Nintendo to maintain service records and generate usage analytics.

Recent Activity

This document changed recently

Medium Apr 19, 2026

Nintendo now explicitly discloses that it collects persistent identifiers (IP addresses, device IDs) from child users for operational, security, fraud prevention, and service improvement purposes, and states that contractual restrictions limit how service providers can use this data. Parents gain enhanced transparency by being able to view a named list of third-party games and applications authorized to access their child's account, rather than just managing access through settings. The policy also clarifies that location information may be used for check-ins at Nintendo locations and events in addition to location-based games. You can review and manage which third-party apps have access to your child's account through your Nintendo Account profile settings.

View change record →
Medium Apr 8, 2026

Nintendo now discloses that it uses location data not only for location-based games and friend connections, but also to enable check-ins at specific events and Nintendo locations, which is a new explicit use case. The policy now details how child user data including persistent identifiers like IP addresses and device IDs are collected and retained, with commitments to delete or de-identify data based on sensitivity and account activity. Parents can now see which third-party apps have been authorized to access their child's account before deciding whether to allow continued access, giving more visibility into connected applications.

View change record →
Medium Mar 19, 2026

The revised policy simplifies how Nintendo describes data retention, now stating information is retained only as long as reasonably necessary in accordance with applicable law, without prior detail about sensitivity-based retention practices. For child users, the policy no longer explicitly lists persistent identifiers (IP addresses, device identifiers) that Nintendo and service providers collect, removing specific disclosure language that previously detailed collection purposes for child accounts. The policy now indicates it collects error information from both users and devices, broadening the prior language focused on device errors only. The privacy certification body changed from CARU to ESRB, meaning independent audits and enforcement are now administered by the Entertainment Software Rating Board rather than the Children's Advertising Review Unit.

View change record →

Consumer impact (what this means for users)

Your gaming activity — including what games you play, for how long, and what you purchase — is systematically collected by Nintendo and may be used for marketing and shared with analytics partners.

How other platforms handle this

Roblox Medium

Your use of the Services is also governed by our Privacy Policy, which is incorporated into these Terms by reference. By using the Services, you consent to the data collection and use practices described in the Privacy Policy. Roblox collects information you provide directly, information collected a...

Best Buy Medium

We collect information about you in a variety of ways depending on how you interact with us and our products and services. This includes information you provide directly, information we collect automatically when you use our services, and information we receive from third parties. We may collect ide...

Tabnine Medium

Tabnine may collect and use technical data and related information, including but not limited to technical information about your device, system and application software, and usage data regarding your use of the Services (including code completion statistics and plugin interaction data), to facilita...

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▸ View Original Clause Language DOCUMENT RECORD
"
We collect information about your use of and interaction with our services. This could include information about the account you use to access our services, your gameplay, your online status, your service use history, your connections and interactions with other users, the content you share, the date, time and duration of your use or visit, information about the links you click, pages you view, and advertising you interact with within our services.

— Excerpt from Nintendo's Nintendo Privacy Policy

ConductAtlas Analysis

Institutional analysis (Compliance & governance intelligence)

Systematic collection of behavioral gameplay data creates large-scale user profiling obligations under CCPA/CPRA, particularly regarding disclosure adequacy and opt-out rights. The combination of gameplay data with device identifiers and purchase history may constitute sensitive inference data under evolving state privacy laws.

Full compliance analysis

Regulatory citations, enforcement risk, and due diligence action items.

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Applicable agencies

  • FTC
    The FTC has authority over unfair or deceptive data collection practices, including the collection and use of detailed behavioral profiles without adequate consumer disclosure.
    File a complaint →

Applicable regulations

BIPA
Illinois, USA
CCPA/CPRA
California, USA
COPPA
United States Federal
Connecticut Data Privacy Act Amendments
US-CT
CAN-SPAM
United States Federal
ePrivacy Directive
European Union
FTC Act Section 5
United States Federal
GDPR
European Union
Indiana Consumer Data Protection Act
US-IN
Kentucky Consumer Data Protection Act
US-KY
UK GDPR
United Kingdom
Universal Opt-Out Mechanism Expansion 2026
US

Provision details

Document information
Document
Nintendo Privacy Policy
Entity
Nintendo
Document last updated
May 5, 2026
Tracking information
First tracked
March 20, 2026
Last verified
March 20, 2026
Record ID
CA-P-001002
Document ID
CA-D-00188
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
e9e1453fe17a8f71498b81f4e20583738f8dd4a4e1ccbb53a5e4c6ebf441f62d
Analysis generated
March 20, 2026 04:12 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Nintendo
Document: Nintendo Privacy Policy
Record ID: CA-P-001002
Captured: 2026-03-20 04:12:16 UTC
SHA-256: e9e1453fe17a8f71…
URL: https://conductatlas.com/platform/nintendo/nintendo-privacy-policy/gameplay-and-behavioral-data-collection/
Accessed: May 20, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
Medium
Categories

Other risks in this policy

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Frequently Asked Questions

What does Nintendo's Gameplay and Behavioral Data Collection clause do?

The provision establishes the operational scope of data collection that supports service delivery, user authentication, network functionality, and analytics operations. This data collection framework enables Nintendo to maintain service records and generate usage analytics.

How does this clause affect you?

Your gaming activity — including what games you play, for how long, and what you purchase — is systematically collected by Nintendo and may be used for marketing and shared with analytics partners.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 1 platforms. See the full comparison.

Is ConductAtlas affiliated with Nintendo?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Nintendo.