Behavioral Advertising Using Third-Party Inferred Interest Data

The updated privacy statement now explicitly discloses that Netflix collects voice inputs including transcripts and recordings when users interact with voice-related features, and that it makes inferences about user and household preferences for ad targeting purposes. The statement adds a new section titled 'Supplemental Privacy Disclosures for US Residents' that references a separate US State Privacy Notice containing 'Notice at Collection' details, alongside new subsections covering personal information collection, uses, disclosure for business purposes, data sales or sharing, retention, use of de-identified information, appeals rights, and financial incentive notices. The change brings the privacy statement into alignment with state privacy laws like CCPA and similar frameworks. You can access the US State Privacy Notice by clicking the provided link, visiting netflix.com/privacy#states, or scrolling to the new US residents section.

The updated Privacy Statement explicitly discloses that Netflix collects voice inputs, including transcripts and recordings, when you use voice-related features on the service. The policy also expands the types of advertising-related data collected to include inferences about ad preferences at the household level and information gathered from advertiser websites and apps. These additions represent more detailed disclosure of existing or expanded data collection practices rather than entirely new service functionality. You can manage advertising preferences through Netflix's advertising choices settings, though the updated policy does not specify opt-out mechanisms for voice data collection or advertiser-website data gathering.

The updated privacy statement reorganizes and consolidates disclosures rather than expanding data collection practices. However, the statement removes explicit reference to the US State Privacy Notice from the main body, requiring users to navigate to supplemental sections to access state-specific privacy rights and disclosures. The revised language also removes the prior statement that Netflix makes inferences about household ad preferences, and removes mention of voice inputs and transcripts from the usage information description, narrowing the scope of explicitly disclosed data collection practices. You can access US state privacy notices by navigating to the 'Supplemental Privacy Disclosures for Certain Services' section or visiting netflix.com/privacy#states.