This analysis describes what McDonald's's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The clause establishes the operational basis for location data processing as a functional component of the service delivery model. Geolocation data collection enables McDonald's to operate location-aware features and to segment its advertising delivery based on geographic parameters.
Users who utilize McDonald's Services operate under terms that authorize collection and use of their precise GPS coordinates for both service functionality and advertising targeting purposes. The terms do not require affirmative consent per collection instance; location data processing occurs as stated in the policy upon continued use of location-enabled features.
How other platforms handle this
"By clicking 'Next', you are indicating that you have read and agree to the TERMS OF USE AND PRIVACY POLICY"
We automatically collect certain information from your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Service, we collect information about the individual web pages or products th...
Location data. Data about your device's location, which can be either precise or imprecise. For example, we collect location data using Global Navigation Satellite System (GNSS) (e.g., GPS) and data about nearby cell towers and Wi-Fi hotspots. Location can also be inferred from a device's IP address...
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"We collect location information about you when you use our Services. This includes your precise location (e.g., GPS latitude and longitude coordinates), which we use to provide you with location-based services such as finding nearby McDonald's restaurants, and to provide you with more relevant advertising and promotions based on your location.— Excerpt from McDonald's's McDonald's Privacy Policy
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The clause establishes the operational basis for location data processing as a functional component of the service delivery model. Geolocation data collection enables McDonald's to operate location-aware features and to segment its advertising delivery based on geographic parameters.
Users who utilize McDonald's Services operate under terms that authorize collection and use of their precise GPS coordinates for both service functionality and advertising targeting purposes. The terms do not require affirmative consent per collection instance; location data processing occurs as stated in the policy upon continued use of location-enabled features.
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