This analysis describes what McDonald's's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The clause establishes the operational basis for location data processing as a functional component of the service delivery model. Geolocation data collection enables McDonald's to operate location-aware features and to segment its advertising delivery based on geographic parameters.
Users who utilize McDonald's Services operate under terms that authorize collection and use of their precise GPS coordinates for both service functionality and advertising targeting purposes. The terms do not require affirmative consent per collection instance; location data processing occurs as stated in the policy upon continued use of location-enabled features.
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"We collect location information about you when you use our Services. This includes your precise location (e.g., GPS latitude and longitude coordinates), which we use to provide you with location-based services such as finding nearby McDonald's restaurants, and to provide you with more relevant advertising and promotions based on your location.— Excerpt from McDonald's's McDonald's Privacy Policy
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The clause establishes the operational basis for location data processing as a functional component of the service delivery model. Geolocation data collection enables McDonald's to operate location-aware features and to segment its advertising delivery based on geographic parameters.
Users who utilize McDonald's Services operate under terms that authorize collection and use of their precise GPS coordinates for both service functionality and advertising targeting purposes. The terms do not require affirmative consent per collection instance; location data processing occurs as stated in the policy upon continued use of location-enabled features.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by McDonald's.