McDonald's records detailed information about every order you place through its app or loyalty program, including what you ordered, how much you spent, which location you visited, and when.
This analysis describes what McDonald's's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
A detailed transaction history tied to your identity enables McDonald's and its partners to build a behavioral profile over time that can be used for targeted marketing and potentially shared with third parties.
Every order you place through the McDonald's app or rewards program is logged with details including items, amounts, restaurant locations, and timestamps, and this purchase history may be used for targeted advertising and shared with franchise operators and advertising partners.
How other platforms handle this
to request that your data be transferred to a third party (data portability)
Your organization may allow you to access and export your data in order to back it up or transfer it to a service outside of Google.
To stop us collecting your location information, you can update your device settings, stop using the Service, or uninstall our mobile apps.
"We collect information about your orders, purchases, and transactions when you use our ordering services or participate in our loyalty program, including items ordered, order amount, restaurant location, date and time of order, and payment method.Excerpt from McDonald's's Privacy Policy
REGULATORY LANDSCAPE: The collection and use of detailed purchase history for marketing and advertising purposes engages CCPA/CPRA, which classifies commercial activity data as personal information subject to disclosure, access, and deletion rights.
Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.
Ad personalization controls removed. Contact scanning added. Advertiser data partnerships quietly dropped. A timeline of every change.
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A detailed transaction history tied to your identity enables McDonald's and its partners to build a behavioral profile over time that can be used for targeted marketing and potentially shared with third parties.
Every order you place through the McDonald's app or rewards program is logged with details including items, amounts, restaurant locations, and timestamps, and this purchase history may be used for targeted advertising and shared with franchise operators and advertising partners.
ConductAtlas has identified this type of provision across 290 platforms. See the full comparison.
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