McDonald's shares your personal information with outside advertising and analytics companies, which can then use tracking technologies to target you with ads across the internet, not just on McDonald's platforms.
This analysis describes what McDonald's's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Sharing personal data with third-party advertising networks means your behavior on McDonald's platforms may contribute to a broader cross-site advertising profile maintained by those third parties.
Interpretive note: The policy does not specify the complete list of advertising and analytics partners, making it difficult for consumers to assess the full scope of data sharing without additional disclosure.
Your purchase history, browsing behavior, and device identifiers collected on McDonald's services may be shared with advertising partners who can use that data to target you with ads on entirely separate websites and apps.
How other platforms handle this
Protect us, our business, our users, and others, for example to enforce our terms of service, prevent spam or other unwanted communications, and investigate or protect against fraud
we may use, retain or share information with law enforcement or others in circumstances where a person's vital interests require protection, such as in the case of emergencies.
Third-party apps use data from Gemini consistent with their own privacy policies and terms.
"We may share your personal information with third-party advertising and analytics partners to help us deliver relevant advertising to you on our websites and apps and on other websites and apps. These partners may use cookies, pixels, and similar tracking technologies to collect information about your interactions with our services.Excerpt from McDonald's's Privacy Policy
REGULATORY LANDSCAPE: Sharing personal information with advertising partners using tracking technologies may constitute a 'sale' or 'sharing' of personal information under CCPA/CPRA, triggering opt-out rights and disclosure requirements.
Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.
Search "[your state] attorney general consumer complaint" to find your state's direct complaint form
ConductAtlas detected a major restructuring of Meta’s privacy policy that removed detailed consumer rights disclosures and relocated them to separate documents.
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Sharing personal data with third-party advertising networks means your behavior on McDonald's platforms may contribute to a broader cross-site advertising profile maintained by those third parties.
Your purchase history, browsing behavior, and device identifiers collected on McDonald's services may be shared with advertising partners who can use that data to target you with ads on entirely separate websites and apps.
ConductAtlas has identified this type of provision across 288 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by McDonald's.