McDonald's shares your personal information with outside advertising and analytics companies, which can then use tracking technologies to target you with ads across the internet, not just on McDonald's platforms.
This analysis describes what McDonald's's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Sharing personal data with third-party advertising networks means your behavior on McDonald's platforms may contribute to a broader cross-site advertising profile maintained by those third parties.
Interpretive note: The policy does not specify the complete list of advertising and analytics partners, making it difficult for consumers to assess the full scope of data sharing without additional disclosure.
Your purchase history, browsing behavior, and device identifiers collected on McDonald's services may be shared with advertising partners who can use that data to target you with ads on entirely separate websites and apps.
How other platforms handle this
We may share your information with third-party advertising partners to provide you with targeted advertising. We also work with third-party analytics providers who help us understand how users interact with our Services. These third parties may use cookies, web beacons, and similar tracking technolo...
We work with third-party advertising partners to market our Products, and we share personal data with advertising networks and social media companies to serve ads. We also use analytics providers to help us understand how users interact with our Products.
We may share your personal information with third-party vendors and service providers that perform services on our behalf, such as payment processing, data analysis, email delivery, hosting services, customer service, and marketing assistance. We may also share your personal information with busines...
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"We may share your personal information with third-party advertising and analytics partners to help us deliver relevant advertising to you on our websites and apps and on other websites and apps. These partners may use cookies, pixels, and similar tracking technologies to collect information about your interactions with our services.— Excerpt from McDonald's's McDonald's Privacy Policy
REGULATORY LANDSCAPE: Sharing personal information with advertising partners using tracking technologies may constitute a 'sale' or 'sharing' of personal information under CCPA/CPRA, triggering opt-out rights and disclosure requirements. The FTC Act governs deceptive or unfair data sharing practices at the federal level. State privacy laws in Colorado, Connecticut, Virginia, and Texas similarly regulate the sharing of personal data for targeted advertising and may require opt-out mechanisms. GOVERNANCE EXPOSURE: High. The disclosure that personal information is shared with third-party advertising partners through cookies and pixels is a primary CCPA/CPRA compliance vector. Whether McDonald's has implemented a compliant opt-out signal mechanism, including Global Privacy Control recognition, is a material governance question. JURISDICTION FLAGS: California creates the most immediate exposure given CPRA's explicit 'opt-out of sharing' right for cross-context behavioral advertising. Colorado and Connecticut privacy laws similarly require opt-out mechanisms for targeted advertising. The scope of this provision applies broadly to all US users who interact with the website or app. CONTRACT AND VENDOR IMPLICATIONS: Data sharing agreements with advertising and analytics partners should define permitted data uses, prohibit re-sale of McDonald's consumer data, specify retention limits, and include security standards. Procurement teams should assess whether these partners are compliant with applicable state privacy laws in their own right. COMPLIANCE CONSIDERATIONS: Legal teams should audit the implementation of the 'Your Privacy Choices' opt-out to confirm it covers all advertising partner data flows, including server-side tracking. A cookie and pixel audit should be conducted to inventory all third-party tags active on McDonald's digital properties and confirm alignment with the policy's disclosure.
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Sharing personal data with third-party advertising networks means your behavior on McDonald's platforms may contribute to a broader cross-site advertising profile maintained by those third parties.
Your purchase history, browsing behavior, and device identifiers collected on McDonald's services may be shared with advertising partners who can use that data to target you with ads on entirely separate websites and apps.
ConductAtlas has identified this type of provision across 2 platforms. See the full comparison.
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