When you use Loom, Atlassian collects the videos you record, associated transcripts, and behavioral data about how you and viewers interact with that content.
This analysis describes what Loom's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Video recordings can contain sensitive personal, business, or confidential information; understanding what data is retained and for how long is essential for both individual users and enterprise customers.
Interpretive note: The document HTML provided was heavily truncated and consisted primarily of navigation markup; specific policy clause language on video data collection could not be directly extracted and this provision is inferred from Atlassian's publicly known privacy policy content and the document's subject matter.
Your Loom video recordings, transcripts, and viewer engagement data are collected by Atlassian and may be used for service operation, analytics, and product improvement including AI feature development; this creates data residency and retention considerations for business users handling sensitive communications.
How other platforms handle this
At Ledger, earning and maintaining our users' trust is a top priority. That's why we are deeply committed not only to protecting your privacy and securing your personal data, but also to being fully transparent about how we handle it.
If we collect health information from these integrations (such as heart rate), we will not sell or use it for advertising or other similar purposes; we do not disclose it to third parties without your prior consent; and we will only use it for the specific purposes described in this Policy.
We collect your personal data when you use our Services, create a new eBay account, provide us with information via a web form, add or update information in your eBay account, participate in online community discussions or otherwise interact with us.
Monitoring
Loom has changed this document before.
Receive same-day alerts, structured change summaries, and monitoring for up to 25 platforms.
1) REGULATORY LANDSCAPE: Collection of video and audio recordings implicates GDPR Articles 5 and 6 (lawful basis and data minimization), the Illinois Biometric Information Privacy Act (BIPA) if facial or voice biometric identifiers are derived from recordings, and CCPA/CPRA for California residents. The FTC holds enforcement authority over unfair or deceptive data practices in the US. Where video content involves EU data subjects, the lawful basis for processing and retention periods must be clearly established. 2) GOVERNANCE EXPOSURE: High. Video and audio content is a high-sensitivity data category, and the breadth of potential use cases (analytics, AI training, product improvement) combined with the potential for inadvertent capture of third-party personal data in recordings creates significant compliance surface area. Organizations using Loom for customer calls or internal HR communications face particular exposure. 3) JURISDICTION FLAGS: Illinois BIPA creates heightened exposure if voice or facial recognition features derive biometric identifiers from Loom recordings. EU/EEA organizations must establish clear lawful basis for video content processing. California CPRA's expanded sensitive personal information category may apply to audio and video recordings of private communications. 4) CONTRACT AND VENDOR IMPLICATIONS: Enterprise procurement teams should confirm whether Atlassian's DPA specifically addresses video content as a category of customer data, what retention schedules apply, and whether Loom's transcription and AI summary features are covered as sub-processors. The question of whether AI-generated transcripts constitute separate personal data records requiring independent consent warrants review. 5) COMPLIANCE CONSIDERATIONS: Organizations should conduct a data protection impact assessment for Loom deployments involving sensitive communications. Consent or notice mechanisms for individuals who appear in or are discussed in Loom recordings but are not Atlassian account holders should be evaluated. Sub-processor disclosure lists should be reviewed to identify any third-party transcription or AI services receiving video content.
Full compliance analysis
Regulatory citations, enforcement risk, and due diligence action items.
Free: track 1 platform + weekly digest. Monitor: 25 platforms + same-day alerts. No credit card required.
Ad personalization controls removed. Contact scanning added. Advertiser data partnerships quietly dropped. A timeline of every change.
Compliance Governance Intelligence
Need to monitor specific governance provisions?
Compliance includes provision-level monitoring, governance timelines, regulatory mapping, and audit-ready analysis.
Built from archived source documents, structured governance mappings, and historical version tracking.
Video recordings can contain sensitive personal, business, or confidential information; understanding what data is retained and for how long is essential for both individual users and enterprise customers.
Your Loom video recordings, transcripts, and viewer engagement data are collected by Atlassian and may be used for service operation, analytics, and product improvement including AI feature development; this creates data residency and retention considerations for business users handling sensitive communications.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Loom.