6 Total
0 High severity
5 Medium severity
1 Low severity
Summary

This is Atlassian's privacy policy, which covers Loom (the video messaging tool) alongside all other Atlassian products like Jira and Confluence. The most important thing for Loom users is that video recordings, transcripts, and viewing behavior you generate on Loom may be collected and used by Atlassian for product improvement, analytics, and potentially AI feature development. If you are an EU resident or California resident, you have specific rights to access, delete, or restrict processing of your personal data, and you can exercise those rights through Atlassian's privacy request portal.

Technical / Legal Breakdown

This document is Atlassian's global privacy policy, which governs data collection and processing across Atlassian's product suite including Loom, following Atlassian's 2023 acquisition of Loom. The policy states it covers information collected through Atlassian websites, products, and services, asserting legal bases including contractual necessity, legitimate interests, and consent for processing personal data. Notable provisions include the collection of video content and associated metadata through Loom, behavioral and usage analytics across the Atlassian platform, and data sharing with third-party service providers, resellers, and affiliated entities; the policy also reserves rights to process data for AI model improvement and product development purposes, which engages considerations beyond standard SaaS data processing disclosures. The policy engages GDPR for EU/EEA users, the UK GDPR post-Brexit, CCPA and CPRA for California residents, Australia's Privacy Act, and other regional frameworks; Atlassian designates itself as data controller for account and usage data while acting as data processor for customer-uploaded content in enterprise contexts, a dual-role structure that creates distinct compliance obligations depending on deployment type. Material compliance considerations include the adequacy of consent mechanisms for AI training on video content, the scope of cross-border data transfers under Standard Contractual Clauses, and the delineation of controller versus processor responsibilities in enterprise and reseller arrangements.

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Medium — 5 provisions
Low — 1 provision

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Mapped Governance Frameworks

CCPA/CPRA
California, USA
View official text ↗
Connecticut Data Privacy Act Amendments
US-CT
View official text ↗
CAN-SPAM
United States Federal
View official text ↗
DMA
European Union
View official text ↗
FTC Act Section 5
United States Federal
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GDPR
European Union
View official text ↗
Indiana Consumer Data Protection Act
US-IN
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Kentucky Consumer Data Protection Act
US-KY
View official text ↗
Universal Opt-Out Mechanism Expansion 2026
US
View official text ↗
VPPA
United States Federal
View official text ↗
Archival ProvenanceSource & Archival Record
Last Captured May 5, 2026 06:18 UTC
Capture Method Automated scheduled archival capture
Document ID CA-D-000565
Version ID CA-V-001257
SHA-256 065111cefdcb43fb98af94e05eac5a4f3ea251c3de569497bcc23b06b5e2755c
✓ Snapshot stored ✓ Text extracted ✓ Change verified ✓ Hash verified

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