Loom · Loom Privacy Policy · View original document ↗

Aggregated and De-identified Data Use

Medium severity Rare · 5 of 325 platforms
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This analysis describes what Loom's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

The provision establishes an operational pathway for the entity to derive commercial value from user data through de-identification and aggregation processes, enabling downstream use and third-party sharing that falls outside standard personal data restrictions.

Consumer impact (what this means for users)

Users' personal information may be processed into de-identified datasets that Loom and its third-party partners can use and share for business analytics, service optimization, and promotional purposes. Once de-identified according to the terms' methodology, this data operates under fewer regulatory or contractual constraints than personal data.

How other platforms handle this

Waze Medium

We may use aggregated, anonymized, or de-identified information that cannot reasonably be used to identify you for any purpose, including sharing it with partners, advertisers, and other third parties. This information is not subject to the restrictions in this Privacy Policy.

Threads Medium

We use the information we collect to send you ads and other commercial and sponsored content. We use the information we have to deliver our products, including to personalize features and content and make suggestions for you on and off our products. We share information across the Meta Companies.

Visa Medium

We may use personal information to send you marketing communications about Visa products, services, and offers that may interest you, to personalize your experience with us, and to provide you with targeted advertising. You may opt out of receiving marketing communications from us at any time.

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▸ View Original Clause Language DOCUMENT RECORD
"
We may create aggregated, de-identified or anonymized data from the personal information we collect. We make personal information into de-identified or aggregated data by removing information that makes the data personally identifiable to you. We may use this aggregated, de-identified or anonymized data and share it with third parties for our lawful business purposes, including to analyze and improve the services and promote our business, without restriction.

— Excerpt from Loom's Loom Privacy Policy

Applicable regulations

CCPA/CPRA
California, USA
Colorado AI Act
US-CO
CAN-SPAM
United States Federal
ePrivacy Directive
European Union
FTC Act Section 5
United States Federal
GDPR
European Union

Provision details

Document information
Document
Loom Privacy Policy
Entity
Loom
Document last updated
May 5, 2026
Tracking information
First tracked
May 7, 2026
Last verified
May 10, 2026
Record ID
CA-P-005467
Document ID
CA-D-00565
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
8a1c5acb713e644f1bae9303aa9bc97bc64e447bd57ce9ec70ff0d9b296b971e
Analysis generated
May 7, 2026 20:02 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Loom
Document: Loom Privacy Policy
Record ID: CA-P-005467
Captured: 2026-05-07 20:02:17 UTC
SHA-256: 8a1c5acb713e644f…
URL: https://conductatlas.com/platform/loom/loom-privacy-policy/aggregated-and-de-identified-data-use/
Accessed: May 20, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
Medium
Categories

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Frequently Asked Questions

What does Loom's Aggregated and De-identified Data Use clause do?

The provision establishes an operational pathway for the entity to derive commercial value from user data through de-identification and aggregation processes, enabling downstream use and third-party sharing that falls outside standard personal data restrictions.

How does this clause affect you?

Users' personal information may be processed into de-identified datasets that Loom and its third-party partners can use and share for business analytics, service optimization, and promotional purposes. Once de-identified according to the terms' methodology, this data operates under fewer regulatory or contractual constraints than personal data.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 5 platforms. See the full comparison.

Is ConductAtlas affiliated with Loom?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Loom.