Marketing automation platform for ecommerce.

2 Documents
15 All provisions 4 High severity 8 Medium severity 3 Low severity
0 Changes · 12 mo
Last change

High — provisions that significantly limit your legal rights, authorize broad data collection, or create material financial exposure. Medium — provisions worth knowing about but with partial protections or limited scope. Low — standard terms with minimal consumer impact.

Governance Coverage
Acceptable Use
9 provisions · 3 high · 4 med
Enforcement Actions
2 provisions · 2 med
Liability Limitation
1 provision · 1 med
Indemnification
1 provision · 1 med
Legal Jurisdiction
1 provision
Privacy Rights
1 provision · 1 high
Key Governance Provisions
High Data Processing Agreement Reference for EU and UK Users

This provision establishes that EU and UK data protection obligations are addressed in a separate contractual instrument rather than within the ToS itself, creating a multi-document compliance framew…

High User Responsibility for Messaging Law Compliance

This provision establishes that users, not Klaviyo, bear legal responsibility for the lawfulness of marketing messages transmitted through the platform, including consent acquisition, opt-out honorin…

High Restricted Industry Categories

This provision establishes categorical platform access conditions that operate independently of general terms of service compliance. Businesses in listed categories that have not obtained prior writt…

High Prohibition on Purchased or Rented Contact Lists

This provision establishes a direct list acquisition standard that affects the onboarding and data import workflows of all commercial Klaviyo users. Platform accounts using third-party sourced, co-re…

Document Coverage
Acceptableusepolicy Termsofservice
Last change detected: Changes (12 months): 0 Documents monitored: 2 Provisions tracked: 15
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Documents

Klaviyo Terms of Service

Medium

Klaviyo's Terms of Service govern access to its marketing automation platform covering email, SMS, WhatsApp, AI features, and related services used primarily by businesses to communicate with their own customers. …

Last updated May 20, 2026 · Terms of service
7 provisions 1 version captured Version history →

Klaviyo Acceptable Use Policy

Medium

Klaviyo's Acceptable Use Policy sets out the rules for how businesses may use Klaviyo's email, SMS, and messaging platform, including what types of content, contact lists, and industries are permitted. …

Last updated May 20, 2026 · Acceptable use policy
8 provisions 1 version captured Version history →
📈 Policy Drift Analysis View all changes →

Low Severity Provisions (1)

View all high severity provisions → Compare Klaviyo with other platforms →

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Frequently Asked Questions

What Klaviyo documents does ConductAtlas track?

ConductAtlas tracks 2 Klaviyo documents including terms of service, privacy policy, and other governance documents. Every document is captured daily with cryptographic verification.

How many policy changes has Klaviyo made in the past year?

Klaviyo has made 0 policy changes in the past 12 months across the documents ConductAtlas tracks.

How many provisions has ConductAtlas classified for Klaviyo?

ConductAtlas has classified 15 provisions across Klaviyo's tracked documents. 4 are rated high severity, 8 medium, and 3 low.

Can I get alerts when Klaviyo changes their policies?

Yes. Monitor subscribers ($19/month) can add Klaviyo to their watchlist and receive same-day email alerts whenever any tracked document changes.