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This page describes what the document states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability may vary by jurisdiction. Methodology
“You may not use the Klaviyo services in a manner designed to avoid or circumvent bills, invoices, or other fees that Klaviyo would otherwise be entitled to collect”
“Cryptocurrencies and any related crypto services and information;”
“Gambling services or products, including but not limited to online poker, casino games, lotteries, college and pro sporting events and betting tips;”
“You may not use Klaviyo to: Harvest or otherwise collect information about individuals without their consent.”
“Illegal substances (federal, state, or in any message recipient's jurisdiction), including but not limited to CBD, marijuana/cannabis, prescription medication that cannot legally be sold over the counter, Kratom...”
“You may not solicit, store, process, send, or transmit any of the following types of data... (a) any information defined under Regulation (EU) 2016/679 (EU GDPR) or the United Kingdom General Data Protection Regulation as a "special category"...”
This document sets out the rules for what you can and cannot do when using Klaviyo to send messages and collect data. You must only contact people who have genuinely consented to hear from you, keep unsubscribe options working, and avoid promoting certain categories like cryptocurrencies and gambling. If Klaviyo decides you have broken these rules, it can cut off your access immediately and without owing you anything.
Klaviyo's Acceptable Use Policy establishes the conditions under which users may and may not use its platform, imposing affirmative obligations and categorical prohibitions across content, contact list composition, data handling, and messaging conduct. Users are required to obtain affirmative consent before collecting individual information or sending communications, maintain functional unsubscribe mechanisms, and comply with all applicable legal and industry regulations governing SMS/MMS, email, and mobile marketing. The policy categorically bars promotion of cryptocurrencies, gambling services, and jurisdictionally illegal substances via SMS/MMS, and prohibits the solicitation, storage, processing, or transmission of EU GDPR and UK GDPR special category data. Klaviyo reserves the right, in its sole discretion and without liability to the user, to immediately suspend, terminate, or limit access to its services upon a determination that the policy has been violated.
As a recipient of messages sent through Klaviyo, your consent is required before your information may be collected or before you may be messaged, and senders are prohibited from contacting you after you have unsubscribed. Unsubscribe functionality must be kept visible and working — senders cannot block or obscure it. If you have unsubscribed from a sender's messaging program, that sender is prohibited from continuing to message you through Klaviyo.
Which mapped governance frameworks each document engages, tied to the specific provisions that engage them.
“You may not use the Klaviyo services in a manner designed to avoid or circumvent bills, invoices, or other fees that Klaviyo would otherwise be entitled to collect”
“Cryptocurrencies and any related crypto services and information;”
“Gambling services or products, including but not limited to online poker, casino games, lotteries, college and pro sporting events and betting tips;”
“You may not use Klaviyo to: Harvest or otherwise collect information about individuals without their consent.”
“Illegal substances (federal, state, or in any message recipient's jurisdiction), including but not limited to CBD, marijuana/cannabis, prescription medication that cannot legally be sold over the counter, Kratom...”
“You may not solicit, store, process, send, or transmit any of the following types of data... (a) any information defined under Regulation (EU) 2016/679 (EU GDPR) or the United Kingdom General Data Protection Regulation as a "special category"...”
“Klaviyo shall be entitled, without liability to Customer, to immediately suspend, terminate, or limit your access to Klaviyo Services at any time in the event that Klaviyo determines, in its sole discretion, that you have violated...”
“You must comply with all applicable legal and industry regulations concerning SMS/MMS, email, and other mobile marketing, including restrictions on unsolicited communications, appropriate message content, and opt-out mechanisms...”
“Individuals who have unsubscribed from your messaging program(s).”
“Preventing or obfuscating unsubscribe functionality”
“You are prohibited from sending to: Email addresses, phone numbers, or other contacts that are purchased, rented, borrowed, third-party owned/provided or any other lists that have not consented...”
“You may not use our Services to send unsolicited messaging or spam, whether in bulk or not.”
Every distinct legal provision identified in this document. Featured provisions appear above with analysis.
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Cross-platform context
See how other platforms handle Ban on circumventing Klaviyo billing or fees and similar clauses.
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