What can I do about this clause?

{'method': 'WEB_FORM', 'recipient': 'https://www.instacart.com/privacy', 'difficulty': 'EASY', 'action_type': 'DELETE_DATA', 'instructions': "Visit Instacart's privacy page and navigate to 'Your Privacy Choices' to submit an opt-out of sale/sharing request or a data deletion request using the online form.", 'deadline_days': None, 'deadline_hours': None}

Which regulatory agencies enforce this type of clause?

{'agency': 'FTC', 'reason': 'The FTC has jurisdiction over unfair or deceptive data sale practices under Section 5 of the FTC Act, including failure to honor opt-out requests.', 'complaint_url': 'https://reportfraud.ftc.gov/'}, {'agency': 'State_AG', 'reason': "California's Privacy Protection Agency and AG enforce CCPA/CPRA opt-out rights; Nevada AG enforces SB 220 data sale opt-out requirements.", 'complaint_url': 'https://www.naag.org/find-my-ag/'}

What is the severity of this clause?

ConductAtlas classifies this Sale and Sharing of Personal Information clause as high severity. Severity reflects the magnitude of rights affected, the breadth of users impacted, and the degree of discretion the platform retains.

Do other platforms have similar clauses?

Yes. ConductAtlas has identified similar Sale and Sharing of Personal Information clauses across approximately 1 other tracked platforms. You can compare how platforms differ on this clause type in the cross-platform comparison view.

Sale and Sharing of Personal Information — Instacart

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What it is

Instacart sells and shares your personal data — including your shopping habits and device information — with third parties including advertisers and retail partners, but you have the right to opt out.

Consumer impact (what this means for users)

Your purchase history, location data, and device identifiers may be sold or shared with advertising networks and retail partners, meaning companies outside of Instacart can target you based on your grocery shopping habits.

What you can do

⚠️ These actions may provide transparency or partial mitigation but may not fully address the underlying issue. Effectiveness varies by jurisdiction and individual circumstances.

Delete Your Data

Visit Instacart's privacy page and navigate to 'Your Privacy Choices' to submit an opt-out of sale/sharing request or a data deletion request using the online form.

Cross-platform context

See how other platforms handle Sale and Sharing of Personal Information and similar clauses.

Compare across platforms →

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Why it matters (compliance & risk perspective)

The explicit sale of your personal data to third parties means your grocery purchasing behavior, location, and device data may be used by companies you've never interacted with to build advertising profiles.

View original clause language

We describe choices and rights you may have with respect to our use and disclosure of your Personal Information, including with respect to how we sell or share certain categories of Personal Information, and how you may exercise these rights, including your right to opt out, under "Your Privacy Choices."

Institutional analysis (Compliance & legal intelligence)

(1) REGULATORY FRAMEWORK: This provision directly implicates CCPA/CPRA (Cal. Civ. Code §§1798.100, 1798.120, 1798.121), which grants California residents the right to opt out of the sale and sharing of personal information, enforced by the California Privacy Protection Agency and California AG. Nevada SB 220 (NRS §603A.340) also requires an opt-out mechanism for data sales, enforced by the Nevada AG. FTC Act Section 5 applies to material misrepresentations about data sale practices. (2)

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Applicable agencies

FTC

The FTC has jurisdiction over unfair or deceptive data sale practices under Section 5 of the FTC Act, including failure to honor opt-out requests.
File a complaint →
State AG

California's Privacy Protection Agency and AG enforce CCPA/CPRA opt-out rights; Nevada AG enforces SB 220 data sale opt-out requirements.
File a complaint →

Provision details

Document information

Document

Instacart Privacy Policy

Entity

Instacart

Document last updated

April 29, 2026

Tracking information

First tracked

April 18, 2026

Last verified

April 18, 2026

Record ID

CA-P-002837

Document ID

CA-D-00136

Evidence Provenance

Source URL

https://www.instacart.com/privacy

Wayback Machine

View archived versions →

SHA-256

1820e1895d1605ebc16eff3b8fdeb7771e97e65214aedd6a6e598e4b96e3cb08

Verified

✓ Snapshot stored ✓ Change verified

How to Cite

ConductAtlas Policy Archive
Entity: Instacart | Document: Instacart Privacy Policy | Record: CA-P-002837
Captured: 2026-04-18 10:07:50 UTC | SHA-256: 1820e1895d1605eb…
URL: https://conductatlas.com/platform/instacart/instacart-privacy-policy/sale-and-sharing-of-personal-information/
Accessed: May 2, 2026

Classification

Severity

High

Sale and Sharing of Personal Information