Instacart states it sells and shares certain categories of your personal information, including to advertising partners, and provides an opt-out mechanism for California residents and others.
This analysis describes what Instacart's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The policy explicitly acknowledges that personal information is sold and shared within the meaning of CCPA, which means your purchase history, device identifiers, and browsing behavior may be transferred to third-party advertising and analytics companies.
The policy authorizes sale and sharing of personal information including purchase history, device identifiers, and browsing activity with advertising networks and retail brand partners; consumers, particularly California residents, can opt out of this practice at instacart.com/privacy-choices.
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If you choose to reveal any personal information about yourself to other users, you do so at your own risk. We strongly encourage you to use caution in disclosing any personal information online.
You can contact us in order to (1) update or correct your personally identifiable information, (2) change your preferences with respect to communications and other information you receive from us, or (3) delete the personally identifiable information maintained about you...
Access information about you consistent with legal requirements. In addition, you may have the right in some cases to receive or have your electronic information transferred to another party.
"We describe choices and rights you may have with respect to our use and disclosure of your Personal Information, including with respect to how we sell or share certain categories of Personal Information, and how you may exercise these rights, including your right to opt out, under "Your Privacy Choices."Excerpt from Instacart's Privacy Policy
REGULATORY LANDSCAPE: This provision directly engages the California Consumer Privacy Act and California Privacy Rights Act (CCPA/CPRA), which impose disclosure, opt-out, and data flow obligations when a business sells or shares personal information with third …
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The policy explicitly acknowledges that personal information is sold and shared within the meaning of CCPA, which means your purchase history, device identifiers, and browsing behavior may be transferred to third-party advertising and analytics companies.
The policy authorizes sale and sharing of personal information including purchase history, device identifiers, and browsing activity with advertising networks and retail brand partners; consumers, particularly California residents, can opt out of this practice at instacart.com/privacy-choices.
ConductAtlas has identified this type of provision across 290 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Instacart.