Instacart operates a program through which aggregated and potentially de-identified purchase and behavioral data from its platform is licensed to consumer packaged goods brands and retail partners for advertising and market research purposes.
This analysis describes what Instacart's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The Retail Data program means that your grocery purchase patterns and related behavioral data may be licensed to the brands whose products you buy, enabling those brands to target you with advertising based on your Instacart shopping history.
Interpretive note: The full scope and mechanics of the Retail Data program are described in sections of the policy not fully reproduced in the provided document text; the characterization above is based on partial disclosure language and may not capture all program limitations or safeguards.
The policy discloses a Retail Data program under which purchase data, including items browsed, added to cart, and purchased, may be shared with or licensed to consumer packaged goods companies; this is operationally distinct from standard service provider data sharing and represents a secondary commercial use of consumer shopping behavior.
How other platforms handle this
we may share data between our affiliates for the safety and security of our users and may take necessary actions if we believe you have violated these Terms, including banning you from our Services and/or our affiliates' services...
Protect us, our business, our users, and others, for example to enforce our terms of service, prevent spam or other unwanted communications, and investigate or protect against fraud
Each payment processor uses and processes your complete payment information in accordance with its applicable privacy policy (Stripe and PayPal).
"We collect Personal Information as described in the "Information We Collect" section below. We describe the business and commercial purposes for which we collect that information below under "Information Uses." We describe our disclosures of Personal Information, including why and to whom we make them, below under "Information Disclosures."Excerpt from Instacart's Privacy Policy
REGULATORY LANDSCAPE: The Retail Data program engages CCPA/CPRA to the extent that data shared with CPG brands constitutes a sale or sharing of personal information.
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The Retail Data program means that your grocery purchase patterns and related behavioral data may be licensed to the brands whose products you buy, enabling those brands to target you with advertising based on your Instacart shopping history.
The policy discloses a Retail Data program under which purchase data, including items browsed, added to cart, and purchased, may be shared with or licensed to consumer packaged goods companies; this is operationally distinct from standard service provider data sharing and represents a secondary commercial use of consumer shopping behavior.
ConductAtlas has identified this type of provision across 288 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Instacart.