Instacart states it retains personal information for defined periods, though the specific retention durations may vary by data type and purpose.
This analysis describes what Instacart's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Retention periods determine how long your purchase history, location data, and behavioral profiles are held by Instacart and potentially shared with third parties; longer retention periods extend the window during which your data may be used for advertising or other commercial purposes.
Interpretive note: The specific retention durations by data category are in a section of the policy not fully reproduced in the provided document text; the analysis is based on the section heading and general policy structure.
The policy includes an information retention section that governs how long Instacart holds personal data including order history, device identifiers, and location information; users who want their data deleted before the retention period expires can submit a deletion request via privacy@instacart.com.
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If you choose to reveal any personal information about yourself to other users, you do so at your own risk. We strongly encourage you to use caution in disclosing any personal information online.
When you are asked to provide information, you may decline to do so; but if you choose not to provide information that is necessary to provide some of our Services, you may not be able to use those Services.
You can contact us in order to (1) update or correct your personally identifiable information, (2) change your preferences with respect to communications and other information you receive from us, or (3) delete the personally identifiable information maintained about you...
"Information RetentionExcerpt from Instacart's Privacy Policy
REGULATORY LANDSCAPE: CCPA requires businesses to disclose retention periods or the criteria used to determine them.
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Retention periods determine how long your purchase history, location data, and behavioral profiles are held by Instacart and potentially shared with third parties; longer retention periods extend the window during which your data may be used for advertising or other commercial purposes.
The policy includes an information retention section that governs how long Instacart holds personal data including order history, device identifiers, and location information; users who want their data deleted before the retention period expires can submit a deletion request via privacy@instacart.com.
ConductAtlas has identified this type of provision across 290 platforms. See the full comparison.
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