Instacart Privacy Policy

Instacart collects a broad range of information about you—including your government ID, precise location, prescription details, and a recording of your clicks and keystrokes—and uses it partly to send you targeted ads, sharing some of it with marketing partners and social media platforms. You have the right to opt out of the sale or sharing of your personal information for targeted advertising and to request that Instacart delete what it holds about you. If Instacart ever goes through bankruptcy, your personal information could be sold as a company asset to third parties.

Instacart's Privacy Policy establishes the scope of personal information Instacart collects—ranging from government ID numbers and precise device location to prescription data, session-replay recordings of keystrokes, and behavioral activity—along with the purposes for which that information is used, including interest-based advertising and fraud detection via automated tools. The document sets out Instacart's data-sharing practices, which include disclosure of contact details, device information, browsing activity, and general location to marketing and advertising partners including social media platforms, and acknowledges that Personal Information may be treated as a transferable asset in bankruptcy or reorganization proceedings. A heightened prior-written-consent requirement applies specifically to Personal Health Information, subject to a services-necessity exception. Users are recognized as holding rights to opt out of the sale, sharing, and targeted-advertising disclosure of their Personal Information, and to request deletion of their personal data. Automated fraud-detection tools may result in account deactivation without individual human review.

Instacart collects highly sensitive data about you, including government ID details, prescription information from pharmacies, precise device location (if you grant permission), and session-replay recordings of your in-app keystrokes and interactions. This information is used for interest-based advertising and may be shared with marketing partners and social media platforms. Your Personal Health Information will not be shared without your prior written consent except when necessary to provide the Services. You have the right to opt out of the sale or sharing of your Personal Information for targeted advertising—you can exercise this opt-out right directly with Instacart—and you may also request deletion of the personal information Instacart holds about you.