Instacart · Instacart Privacy Policy · View original document ↗

Sale and Sharing of Personal Data for Advertising

Medium severity High confidence Explicitdocumentlanguage Unique · 0 of 325 platforms
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Recent governance activity Instacart recorded 2 documented changes in the last 30 days.
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This analysis describes what Instacart's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

The clause operationalizes Instacart's authorization to monetize personal data through sale or sharing arrangements with advertising partners, while establishing a procedural framework through which users may exercise control over these specific data uses via documented opt-out mechanisms.

Consumer impact (what this means for users)

The provision describes Instacart's practice of selling or sharing certain personal information categories for advertising purposes and indicates that users have the ability to opt out of these practices through procedures detailed elsewhere in the privacy policy. The specific categories subject to sale or sharing and the mechanics of the opt-out process are referenced but not detailed in this clause itself.

How other platforms handle this

Shopify Medium

We share information with third parties who help us operate our business, including to assist us with marketing campaigns, advertising, analytics and research. These service providers are given access to your information as reasonably necessary to perform these tasks on our behalf and are obligated ...

Robinhood Medium

Advertising networks. Analytics providers. We may share your personal information with third parties for cross-context behavioral advertising purposes. California residents have the right to opt out of the sale or sharing of their personal information.

Threads Medium

We use the information we collect to send you ads and other commercial and sponsored content. We use the information we have to deliver our products, including to personalize features and content and make suggestions for you on and off our products. We share information across the Meta Companies.

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▸ View Original Clause Language DOCUMENT RECORD
"
We describe choices and rights you may have with respect to our use and disclosure of your Personal Information, including with respect to how we sell or share certain categories of Personal Information, and how you may exercise these rights, including your right to opt out, under "Your Privacy Choices."

— Excerpt from Instacart's Instacart Privacy Policy

Applicable regulations

CCPA/CPRA
California, USA
CAN-SPAM
United States Federal
ePrivacy Directive
European Union
FTC Act Section 5
United States Federal
GDPR
European Union
TCPA
United States Federal

Provision details

Document information
Document
Instacart Privacy Policy
Entity
Instacart
Document last updated
May 5, 2026
Tracking information
First tracked
May 10, 2026
Last verified
May 12, 2026
Record ID
CA-P-009336
Document ID
CA-D-00136
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
aba0a87d78dda7d8740ded6c96497978686971b179d2c14db3a5dea26ab78183
Analysis generated
May 10, 2026 17:21 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Instacart
Document: Instacart Privacy Policy
Record ID: CA-P-009336
Captured: 2026-05-10 17:21:27 UTC
SHA-256: aba0a87d78dda7d8…
URL: https://conductatlas.com/platform/instacart/instacart-privacy-policy/sale-and-sharing-of-personal-data-for-advertising/
Accessed: May 20, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
Medium
Categories

Other risks in this policy

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Frequently Asked Questions

What does Instacart's Sale and Sharing of Personal Data for Advertising clause do?

The clause operationalizes Instacart's authorization to monetize personal data through sale or sharing arrangements with advertising partners, while establishing a procedural framework through which users may exercise control over these specific data uses via documented opt-out mechanisms.

How does this clause affect you?

The provision describes Instacart's practice of selling or sharing certain personal information categories for advertising purposes and indicates that users have the ability to opt out of these practices through procedures detailed elsewhere in the privacy policy. The specific categories subject to sale or sharing and the mechanics of the opt-out process are referenced but not detailed in this clause …

Is ConductAtlas affiliated with Instacart?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Instacart.