Captured before automated identity checks (Oct 14, 2026): accurate as of its capture on Oct 14, 2026; our capture on Oct 15, 2026 found the same text, but its identity was not checked by them.
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Companies change their terms without announcing it. We capture governance documents, compare each new version with the last, and publish what changed, with the source text behind it. One email a week on what we found and what we could not reach.
This page describes what the document states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability may vary by jurisdiction. Methodology
This policy sets the rules for what Google Ads advertisers can and cannot advertise, and how they must behave. Advertisers must follow not only Google's own rules but also the local laws of every place their ads reach, and must comply with sanctions regulations including OFAC rules. Breaking these rules can result in suspension of the advertiser's account, and potentially related or new accounts as well.
This policy establishes content and conduct obligations for advertisers using Google Ads, covering restrictions on audiovisual commercial communications, geographic targeting, sanctions compliance, and enforcement consequences. It imposes affirmative disclosure requirements on audiovisual ads, categorical prohibitions on specific product categories and content types, and a dual compliance obligation requiring advertisers to follow both Google Ads policies and the local laws of every targeted geography. Sanctions and export regulations, including those administered by OFAC, are incorporated as independent advertiser obligations, and advertisers must agree not to cause Google to violate those regulations. Enforcement mechanisms include account suspension, which may extend to related accounts and newly created accounts.
As an individual user, this document shapes what advertising content you will and will not encounter on Google Ads. Audiovisual ads must be clearly identifiable as ads — hidden or disguised commercial messaging is prohibited. Ads that could cause physical, mental, or moral harm to minors, undermine human dignity, or encourage behaviour prejudicial to health or safety are banned. Ads that directly pressure minors into purchases by exploiting their inexperience or credulity are also prohibited. All audiovisual advertising for cigarettes, tobacco products, electronic cigarettes, and refill containers is banned outright.
Which mapped governance frameworks each document engages, tied to the specific provisions that engage them.
We withheld clauses we had published from this document. Each withholding is recorded in our correction log:
Every distinct legal provision identified in this document. Featured provisions appear above with analysis.
We have not recorded a change to this document since we began capturing it. Monitor includes alerts from a daily check, structured change summaries, and monitoring for up to 20 platforms.
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