Provision record
Google Ads · Google Ads Policy: Legal Requirements · View original document ↗

Tobacco and e-cigarette ads prohibited

High severity High confidence Common · 238 of 352 platforms

Key Facts · in the document’s own words

What audiovisual commercial communications does Google Ads prohibit?
“all forms of audiovisual commercial communications for cigarettes and other tobacco products, as well as for electronic cigarettes and refill containers shall be prohibited”
Version CA-V-005933, captured Aug. 19, 2026 · live source ↗
Our reading, not the document’s words
Google Ads prohibits all forms of audiovisual commercial communications for cigarettes and other tobacco products, as well as for electronic cigarettes and refill containers.
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This analysis describes what Google Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

The clause applies a total prohibition covering all forms of audiovisual advertising across a defined product set—cigarettes, other tobacco products, electronic cigarettes, and refill containers—leaving no permitted format or exception within audiovisual commercial communications for these products.

Consumer impact (what this means for users)

No audiovisual commercial communications for cigarettes, other tobacco products, electronic cigarettes, or refill containers may be run through Google Ads.

How other platforms handle this

Apple Medium

Third-party contextual advertising may also be permitted in limited cases provided that the services have publicly documented practices and policies for Kids Category apps that include human review of ad creatives...

Stripe Medium

Pesticides requiring application by a certified professional

Venmo Medium

Restricted transactions as defined in Federal Reserve Regulation GG are prohibited from being processed through your Venmo account or your relationship with PayPal.

See all platforms with this clause type →
▸ View Original Clause Language DOCUMENT RECORD
"
all forms of audiovisual commercial communications for cigarettes and other tobacco products, as well as for electronic cigarettes and refill containers shall be prohibited

Excerpt from Google Ads's Policy: Legal Requirements

Provision details

Document information
Document
Google Ads Policy: Legal Requirements
Entity
Google Ads
Tracking information
First captured by ConductAtlas
May 20, 2026
Text quoted from version
CA-V-005933, captured Aug. 19, 2026
Record ID
CA-P-062513
Document ID
CA-D-000855
Evidence Provenance
Source URL
Wayback Machine
Extracted-text SHA-256 (version CA-V-005933)
106d64595219c446f29fe42771ae44f47b9f1e90a50c670dabdbb0cb6f5e2f51
Analysis generated
May 20, 2026 12:41 UTC
Methodology
Evidence
✓ Excerpt found in version CA-V-005933, captured Aug. 19, 2026 (checked Oct. 5, 2026)
Citation Record
Entity: Google Ads
Document: Google Ads Policy: Legal Requirements
Record ID: CA-P-062513
Version: CA-V-005933
Captured: 2026-08-19 01:37:46 UTC
SHA-256: 106d64595219c446…
URL: https://conductatlas.com/platform/google-ads/google-ads-policy-legal-requirements/provision/CA-P-062513/tobacco-and-e-cigarette-ads-prohibited/
Accessed: Oct. 13, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
High
Categories

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Frequently Asked Questions

What does Google Ads's Tobacco and e-cigarette ads prohibited clause do?

The clause applies a total prohibition covering all forms of audiovisual advertising across a defined product set—cigarettes, other tobacco products, electronic cigarettes, and refill containers—leaving no permitted format or exception within audiovisual commercial communications for these products.

How does this clause affect you?

No audiovisual commercial communications for cigarettes, other tobacco products, electronic cigarettes, or refill containers may be run through Google Ads.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 238 platforms. See the full comparison.

Is ConductAtlas affiliated with Google Ads?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Google Ads.