“audiovisual commercial communications shall not cause physical, mental or moral detriment to minors”
This analysis describes what Google Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The clause establishes a broad, tripartite prohibition covering physical, mental, and moral harm to minors, meaning advertisers must assess all three dimensions of potential impact on minors before running audiovisual ads.
Minors are protected from audiovisual commercial communications that would cause them physical, mental, or moral detriment through Google Ads.
How other platforms handle this
Can't depict people under the influence of alcohol, or associate drinking with activities that are risky (such as driving, operating heavy machinery), antisocial or illegal
The extensions may not include marketing, advertising, or in-app purchases.
"audiovisual commercial communications shall not cause physical, mental or moral detriment to minorsExcerpt from Google Ads's Policy: Legal Requirements
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The clause establishes a broad, tripartite prohibition covering physical, mental, and moral harm to minors, meaning advertisers must assess all three dimensions of potential impact on minors before running audiovisual ads.
Minors are protected from audiovisual commercial communications that would cause them physical, mental, or moral detriment through Google Ads.
ConductAtlas has identified this type of provision across 238 platforms. See the full comparison.
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