“audiovisual commercial communications shall be readily recognisable as such; surreptitious audiovisual commercial communication shall be prohibited”
This analysis describes what Google Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The clause imposes an affirmative disclosure standard on audiovisual ads and independently bans covert commercial messaging, meaning advertisers cannot obscure the commercial nature of their content.
Interpretive note: The clause contains two independent legal propositions: (1) the recognisability requirement and (2) the prohibition on surreptitious communication. The canonical claim names both because they are directly stated; the primary is the recognisability requirement.
Readers are entitled to have audiovisual commercial communications clearly identified as such, and cannot be exposed to surreptitious audiovisual commercial communication through Google Ads.
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"audiovisual commercial communications shall be readily recognisable as such; surreptitious audiovisual commercial communication shall be prohibitedExcerpt from Google Ads's Policy: Legal Requirements
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The clause imposes an affirmative disclosure standard on audiovisual ads and independently bans covert commercial messaging, meaning advertisers cannot obscure the commercial nature of their content.
Readers are entitled to have audiovisual commercial communications clearly identified as such, and cannot be exposed to surreptitious audiovisual commercial communication through Google Ads.
ConductAtlas has identified this type of provision across 268 platforms. See the full comparison.
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