“You're required to comply with the local laws and regulations of any area your ads target, in addition to Google Ads policies.”
This analysis describes what Google Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The clause makes local legal compliance a contractual obligation for every targeted geography, meaning an advertiser cannot rely solely on Google Ads policy compliance and must independently assess the laws of each targeted area.
Advertisers using Google Ads are contractually obligated to comply with local laws in each area they target, providing a layer of legal accountability beyond Google Ads' own policies.
How other platforms handle this
the choice of governing law in this Section will not deprive you of the protection afforded to you as a consumer by provisions that cannot be derogated from by agreement by virtue of the laws applicable where you reside...
Your local law may give you rights that this EULA cannot change; if so, this EULA applies as far as the law allows.
Apple complies with laws on the transfer of personal data between countries to help ensure your data is protected, wherever it may be.
"You're required to comply with the local laws and regulations of any area your ads target, in addition to Google Ads policies.Excerpt from Google Ads's Policy: Legal Requirements
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The clause makes local legal compliance a contractual obligation for every targeted geography, meaning an advertiser cannot rely solely on Google Ads policy compliance and must independently assess the laws of each targeted area.
Advertisers using Google Ads are contractually obligated to comply with local laws in each area they target, providing a layer of legal accountability beyond Google Ads' own policies.
ConductAtlas has identified this type of provision across 264 platforms. See the full comparison.
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