“(iii) encourage behaviour prejudicial to health or safety”
This analysis describes what Google Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The clause prohibits not only direct health or safety claims but also ad content that encourages audience behaviour that is prejudicial to health or safety, covering indirect promotion.
Interpretive note: The excerpt is a fragment beginning with '(iii)', indicating it is one item in a larger list of prohibitions. Other items in that list are not visible, so this analysis covers only the stated sub-clause. The scope of 'prejudicial to health or safety' is not further defined in the excerpt.
Readers are protected from ads served through Google Ads that encourage behaviour prejudicial to their health or safety.
How other platforms handle this
Apps should not urge customers to participate in activities (like bets, challenges, etc.) or use their devices in a way that risks physical harm to themselves or others.
Can't depict people under the influence of alcohol, or associate drinking with activities that are risky (such as driving, operating heavy machinery), antisocial or illegal
"(iii) encourage behaviour prejudicial to health or safetyExcerpt from Google Ads's Policy: Legal Requirements
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The clause prohibits not only direct health or safety claims but also ad content that encourages audience behaviour that is prejudicial to health or safety, covering indirect promotion.
Readers are protected from ads served through Google Ads that encourage behaviour prejudicial to their health or safety.
ConductAtlas has identified this type of provision across 238 platforms. See the full comparison.
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