This analysis describes what Google Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
How other platforms handle this
Apps may only display DUI checkpoints that are published by law enforcement agencies, and should never encourage drunk driving or other reckless behavior such as excessive speed.
Can't depict people under the influence of alcohol, or associate drinking with activities that are risky (such as driving, operating heavy machinery), antisocial or illegal
You are purchasing the Product and Supplies for your own use. You will not sell, repackage, reformulate, trade, barter, export, or distribute for sale the Product or Supplies.
"directly encourage them to persuade their parents or others to purchase the goods or services being advertisedExcerpt from Google Ads's Policy: Legal Requirements
Get the research letter
Companies change their terms quietly. We read every version and catch what actually changed. One email a week on the changes that matter and what they mean.
The clause states: “directly encourage them to persuade their parents or others to purchase the goods or services being advertised”
ConductAtlas has identified this type of provision across 238 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Google Ads.