Provision record
Google Ads · Google Ads Policy: Legal Requirements · View original document ↗

Alcohol ads must not target minors

High severity Common · 141 of 352 platforms
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This analysis describes what Google Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

How other platforms handle this

Midjourney Medium

If You are old enough to access the Services in Your country, but not old enough to have authority to consent to our terms, Your parent or guardian must agree to our terms on Your behalf.

TikTok Medium

you can navigate to "Ads" in your in-app settings to manage how your activity elsewhere online is used to serve you ads on our websites and apps.

Amazon Medium

You must be at least 21 years of age to purchase alcohol, or use any site functionality related to alcohol.

See all platforms with this clause type →
▸ View Original Clause Language DOCUMENT RECORD
"
audiovisual commercial communications for alcoholic beverages shall not be aimed specifically at minors and shall not encourage immoderate consumption of such beverages

Excerpt from Google Ads's Policy: Legal Requirements

Provision details

Document information
Document
Google Ads Policy: Legal Requirements
Entity
Google Ads
Tracking information
First captured by ConductAtlas
May 20, 2026
Text quoted from version
CA-V-005933, captured Aug. 19, 2026
Record ID
CA-P-062517
Document ID
CA-D-000855
Evidence Provenance
Source URL
Wayback Machine
Extracted-text SHA-256 (version CA-V-005933)
106d64595219c446f29fe42771ae44f47b9f1e90a50c670dabdbb0cb6f5e2f51
Analysis generated
May 20, 2026 12:41 UTC
Methodology
Evidence
✓ Excerpt found in version CA-V-005933, captured Aug. 19, 2026 (checked Oct. 5, 2026)
Citation Record
Entity: Google Ads
Document: Google Ads Policy: Legal Requirements
Record ID: CA-P-062517
Version: CA-V-005933
Captured: 2026-08-19 01:37:46 UTC
SHA-256: 106d64595219c446…
URL: https://conductatlas.com/platform/google-ads/google-ads-policy-legal-requirements/provision/CA-P-062517/alcohol-ads-must-not-target-minors/
Accessed: Oct. 13, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
High
Categories

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Frequently Asked Questions

What does Google Ads's Alcohol ads must not target minors clause do?

The clause states: “audiovisual commercial communications for alcoholic beverages shall not be aimed specifically at minors and shall not encourage immoderate consumption of such beverages”

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 141 platforms. See the full comparison.

Is ConductAtlas affiliated with Google Ads?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Google Ads.