Ford may share your personal information with its dealer network, affiliate companies, and third-party marketing partners, including for co-branded services and joint advertising campaigns.
This analysis describes what Ford's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Sharing personal data with dealers and marketing partners means your information may be used for targeted advertising and dealer outreach beyond what you might expect from a direct relationship with Ford.
Ford's updated privacy policy now explicitly states it governs data collection, use, sharing, and protection across all Ford websites, apps, and services, rather than limiting its scope to ford.com and owner.ford.com. This expanded framing indicates the policy applies more broadly to Ford's digital properties and potentially to data collected through connected vehicles and mobile applications. The policy continues to require vehicle owners to inform other drivers and passengers about privacy safeguards and to perform a Master/User Reset before selling or transferring a vehicle.
View change record →The updated privacy policy effective January 16, 2026 modifies how Ford will notify you if it makes material changes to this policy. Previously, the language stated Ford would provide notice to enable you to exercise rights regarding your personal information. The revised language now states notice will be provided 'as may be required by law,' meaning Ford's obligation to notify you depends on applicable legal requirements rather than a contractual commitment to advance notice. Additionally, the policy clarifies connected vehicle data sharing icons and descriptions to better explain when Vehicle Data, Vehicle Location, and Driving Data are being transmitted from your vehicle.
View change record →The updated privacy policy establishes a more structured disclosure framework with explicit California privacy rights information and cookie consent management. The revised terms now route California residents to supplemental privacy notices that explain collection practices and provide mechanisms to exercise privacy rights. The removal of specific language describing customer review collection processes and dealership moderation standards means these details are now consolidated into the main privacy notice rather than appearing in review-specific sections. You can access California-specific privacy rights and consent options through the links provided in the updated privacy notice.
View change record →Your contact details, vehicle data, purchase history, and inferred consumer profile may be shared with Ford dealers and third-party marketing partners, which can result in targeted advertising and outreach from parties you did not directly engage with.
How other platforms handle this
Protect us, our business, our users, and others, for example to enforce our terms of service, prevent spam or other unwanted communications, and investigate or protect against fraud
we may use, retain or share information with law enforcement or others in circumstances where a person's vital interests require protection, such as in the case of emergencies.
Third-party apps use data from Gemini consistent with their own privacy policies and terms.
"We may share your personal information with Ford Motor Company affiliates and subsidiaries, Ford and Lincoln dealers, service providers who perform services on our behalf, business partners with whom we offer co-branded services or engage in joint marketing activities, and other third parties as permitted by law or as described in this Privacy Policy.Excerpt from Ford's Privacy Policy
REGULATORY LANDSCAPE: This provision engages the CCPA/CPRA framework, which requires businesses to disclose categories of third parties with whom personal information is shared and to provide opt-out rights for sharing for cross-context behavioral advertising purposes.
Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.
Search "[your state] attorney general consumer complaint" to find your state's direct complaint form
ConductAtlas detected a major restructuring of Meta’s privacy policy that removed detailed consumer rights disclosures and relocated them to separate documents.
Your genetic data may be transferred to a new owner as a business asset. Here is what the Terms of Service actually say and what you can do right now.
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Sharing personal data with dealers and marketing partners means your information may be used for targeted advertising and dealer outreach beyond what you might expect from a direct relationship with Ford.
Your contact details, vehicle data, purchase history, and inferred consumer profile may be shared with Ford dealers and third-party marketing partners, which can result in targeted advertising and outreach from parties you did not directly engage with.
ConductAtlas has identified this type of provision across 288 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Ford.