Ford collects detailed data from your connected vehicle including where it is, how fast you drive, how hard you brake, and the status of vehicle systems, in addition to standard vehicle identification details.
This analysis describes what Ford's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This type of data goes well beyond what most people expect from a car company's privacy policy; your driving habits and vehicle status are collected continuously through connected vehicle systems and may be shared with third parties including dealers and marketing partners.
Ford's updated privacy policy now explicitly states it governs data collection, use, sharing, and protection across all Ford websites, apps, and services, rather than limiting its scope to ford.com and owner.ford.com. This expanded framing indicates the policy applies more broadly to Ford's digital properties and potentially to data collected through connected vehicles and mobile applications. The policy continues to require vehicle owners to inform other drivers and passengers about privacy safeguards and to perform a Master/User Reset before selling or transferring a vehicle.
View change record →The updated privacy policy effective January 16, 2026 modifies how Ford will notify you if it makes material changes to this policy. Previously, the language stated Ford would provide notice to enable you to exercise rights regarding your personal information. The revised language now states notice will be provided 'as may be required by law,' meaning Ford's obligation to notify you depends on applicable legal requirements rather than a contractual commitment to advance notice. Additionally, the policy clarifies connected vehicle data sharing icons and descriptions to better explain when Vehicle Data, Vehicle Location, and Driving Data are being transmitted from your vehicle.
View change record →The updated privacy policy establishes a more structured disclosure framework with explicit California privacy rights information and cookie consent management. The revised terms now route California residents to supplemental privacy notices that explain collection practices and provide mechanisms to exercise privacy rights. The removal of specific language describing customer review collection processes and dealership moderation standards means these details are now consolidated into the main privacy notice rather than appearing in review-specific sections. You can access California-specific privacy rights and consent options through the links provided in the updated privacy notice.
View change record →If you drive a connected Ford vehicle, data about your speed, acceleration, braking, fuel level, and seatbelt use may be collected and transmitted to Ford and potentially shared with dealers and business partners, which could affect how Ford and its partners profile you as a consumer.
How other platforms handle this
to request that your data be transferred to a third party (data portability)
Your organization may allow you to access and export your data in order to back it up or transfer it to a service outside of Google.
To stop us collecting your location information, you can update your device settings, stop using the Service, or uninstall our mobile apps.
"We collect information about your vehicle and how it is driven. This may include vehicle identification number (VIN), make, model, model year, selling dealer, servicing dealer, warranty information, mileage, oil life, fuel level, battery level, tire pressure, odometer reading, safety system status, and other vehicle health information. It may also include information about your driving behavior such as speed, acceleration, braking, and seatbelt usage.Excerpt from Ford's Privacy Policy
REGULATORY LANDSCAPE: Collection of precise geolocation and driving behavior data implicates the California Privacy Rights Act's sensitive personal information provisions, as precise geolocation is a defined sensitive category under CPRA.
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This type of data goes well beyond what most people expect from a car company's privacy policy; your driving habits and vehicle status are collected continuously through connected vehicle systems and may be shared with third parties including dealers and marketing partners.
If you drive a connected Ford vehicle, data about your speed, acceleration, braking, fuel level, and seatbelt use may be collected and transmitted to Ford and potentially shared with dealers and business partners, which could affect how Ford and its partners profile you as a consumer.
ConductAtlas has identified this type of provision across 290 platforms. See the full comparison.
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