California residents have specific legal rights under CCPA and CPRA, including the right to see, delete, and opt out of the sale or sharing of their personal information, and Ford states it will not discriminate against consumers who exercise these rights.
This analysis describes what Ford's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
These rights are legally enforceable under California law and give California residents meaningful control over their personal data held by Ford, including the ability to stop data being shared with advertising partners.
The updated privacy policy effective January 16, 2026 modifies how Ford will notify you if it makes material changes to this policy. Previously, the language stated Ford would provide notice to enable you to exercise rights regarding your personal information. The revised language now states notice will be provided 'as may be required by law,' meaning Ford's obligation to notify you depends on applicable legal requirements rather than a contractual commitment to advance notice. Additionally, the policy clarifies connected vehicle data sharing icons and descriptions to better explain when Vehicle Data, Vehicle Location, and Driving Data are being transmitted from your vehicle.
View change record →The updated privacy policy establishes a more structured disclosure framework with explicit California privacy rights information and cookie consent management. The revised terms now route California residents to supplemental privacy notices that explain collection practices and provide mechanisms to exercise privacy rights. The removal of specific language describing customer review collection processes and dealership moderation standards means these details are now consolidated into the main privacy notice rather than appearing in review-specific sections. You can access California-specific privacy rights and consent options through the links provided in the updated privacy notice.
View change record →If you are a California resident, you can exercise your CCPA/CPRA rights by submitting a request to Ford through its privacy portal or by phone, and the policy states Ford will not penalize you for doing so.
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If you are a California resident, you have the right to: Know what personal information is being collected about you; Know whether your personal information is sold or disclosed and to whom; Say no to the sale of personal information; Access your personal information; Request deletion of your person...
If you are a California resident, you have the right to know what personal information we collect, use, and disclose about you; the right to request deletion of your personal information; the right to opt out of the sale or sharing of your personal information; the right to correct inaccurate person...
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"If you are a California resident, you have the right to: know what personal information we collect, use, disclose, and sell; delete personal information we have collected from you; opt-out of the sale or sharing of your personal information; limit the use of sensitive personal information; and not be discriminated against for exercising these rights. To submit a request, please visit our privacy request page or call 1-800-392-3673.— Excerpt from Ford's Ford Privacy Policy
REGULATORY LANDSCAPE: This provision directly implements CCPA requirements as amended by CPRA, enforced by the California Privacy Protection Agency (CPPA) and the California Attorney General. The provision covers the core consumer rights of access, deletion, opt-out of sale and sharing, sensitive personal information limitation, and non-discrimination. CPRA introduced the right to correct inaccurate personal information and the right to limit sensitive personal information use, both of which compliance teams should verify are operationally implemented. GOVERNANCE EXPOSURE: Medium. The provision states these rights exist and provides a contact mechanism, but the operational adequacy of Ford's rights-response process, including response timeframes, identity verification procedures, and the handling of requests from authorized agents, requires independent verification. CPPA enforcement actions have focused on deficient opt-out mechanisms and inadequate response processes. JURISDICTION FLAGS: This provision applies to California residents. Nevada residents have a narrower opt-out right under Nevada's privacy statute. Consumers in other states with enacted privacy laws including Virginia, Colorado, Connecticut, and Texas may have analogous rights that this policy does not explicitly address, creating a potential gap in rights disclosure for non-California consumers. CONTRACT AND VENDOR IMPLICATIONS: Authorized agent requests under CCPA must be honored; Ford's process for verifying and processing authorized agent requests should be documented. If Ford uses third-party vendors to fulfill rights requests, those vendor arrangements should be assessed for adequacy and compliance with CPRA service provider requirements. COMPLIANCE CONSIDERATIONS: The Limit the Use of My Sensitive Personal Information and Do Not Sell or Share My Personal Information links or mechanisms must be prominently placed and functional. Response timelines under CPRA are 45 days with one 45-day extension; teams should audit the end-to-end request fulfillment process. The non-discrimination provision should be assessed against any loyalty program or service differentiation practices to ensure no de facto penalty exists for rights exercise.
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These rights are legally enforceable under California law and give California residents meaningful control over their personal data held by Ford, including the ability to stop data being shared with advertising partners.
If you are a California resident, you can exercise your CCPA/CPRA rights by submitting a request to Ford through its privacy portal or by phone, and the policy states Ford will not penalize you for doing so.
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