Ford uses cookies and web tracking tools to follow your online activity across the web and uses that information to target ads to you.
This analysis describes what Ford's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Cross-site tracking for targeted advertising is subject to opt-out rights under CPRA and is the type of data sharing that California residents can stop by using the Do Not Sell or Share mechanism or enabling Global Privacy Control.
Ford's updated privacy policy now explicitly states it governs data collection, use, sharing, and protection across all Ford websites, apps, and services, rather than limiting its scope to ford.com and owner.ford.com. This expanded framing indicates the policy applies more broadly to Ford's digital properties and potentially to data collected through connected vehicles and mobile applications. The policy continues to require vehicle owners to inform other drivers and passengers about privacy safeguards and to perform a Master/User Reset before selling or transferring a vehicle.
View change record →The updated privacy policy effective January 16, 2026 modifies how Ford will notify you if it makes material changes to this policy. Previously, the language stated Ford would provide notice to enable you to exercise rights regarding your personal information. The revised language now states notice will be provided 'as may be required by law,' meaning Ford's obligation to notify you depends on applicable legal requirements rather than a contractual commitment to advance notice. Additionally, the policy clarifies connected vehicle data sharing icons and descriptions to better explain when Vehicle Data, Vehicle Location, and Driving Data are being transmitted from your vehicle.
View change record →The updated privacy policy establishes a more structured disclosure framework with explicit California privacy rights information and cookie consent management. The revised terms now route California residents to supplemental privacy notices that explain collection practices and provide mechanisms to exercise privacy rights. The removal of specific language describing customer review collection processes and dealership moderation standards means these details are now consolidated into the main privacy notice rather than appearing in review-specific sections. You can access California-specific privacy rights and consent options through the links provided in the updated privacy notice.
View change record →Ford's tracking technologies may follow your browsing activity beyond ford.com to build an advertising profile, and under California law you can opt out of this tracking through Ford's privacy settings or by enabling a Global Privacy Control signal in your browser.
How other platforms handle this
If you choose to reveal any personal information about yourself to other users, you do so at your own risk. We strongly encourage you to use caution in disclosing any personal information online.
When you are asked to provide information, you may decline to do so; but if you choose not to provide information that is necessary to provide some of our Services, you may not be able to use those Services.
to object to profiling activities based on our own legitimate interests
"We use cookies, pixel tags, web beacons, and similar technologies on our websites and mobile applications. These technologies may be used to collect information about your online activities over time and across third-party websites or online services. We may use this information for targeted advertising and to personalize your experience.Excerpt from Ford's Privacy Policy
REGULATORY LANDSCAPE: Cross-context behavioral advertising based on tracking data is defined as sharing under CPRA, triggering opt-out rights equivalent to data sale.
Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.
Ad personalization controls removed. Contact scanning added. Advertiser data partnerships quietly dropped. A timeline of every change.
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Cross-site tracking for targeted advertising is subject to opt-out rights under CPRA and is the type of data sharing that California residents can stop by using the Do Not Sell or Share mechanism or enabling Global Privacy Control.
Ford's tracking technologies may follow your browsing activity beyond ford.com to build an advertising profile, and under California law you can opt out of this tracking through Ford's privacy settings or by enabling a Global Privacy Control signal in your browser.
ConductAtlas has identified this type of provision across 290 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Ford.