Ford Privacy Policy

This document is Ford Motor Company's privacy policy governing the collection, use, sharing, and retention of personal information obtained through ford.com, owner.ford.com, and associated digital services, stated as applying primarily to U.S. residents with supplemental provisions for California, Nevada, and other jurisdictions. The policy states that Ford collects a broad range of personal data including contact information, vehicle identification and telematics data, location data, financial information, biometric identifiers, and inferences drawn from consumer profiles, and the terms authorize sharing this data with Ford affiliates, dealers, service providers, business partners, and marketing vendors. Notably, the policy discloses collection of precise geolocation and vehicle-generated driving behavior data, and the terms authorize use of this data for targeted advertising and profiling purposes, which represents a scope of data collection that consumers may not readily associate with a vehicle purchase or website visit. The policy engages the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), Nevada privacy statutes, and federal frameworks including FTC Act oversight of unfair or deceptive practices; California residents are granted specific opt-out rights for data sale and sharing, and the policy designates a dedicated privacy request mechanism. Compliance teams should note that the policy's broad definition of 'sharing' for cross-context behavioral advertising purposes triggers CPRA opt-out obligations, and the collection of sensitive personal information categories including precise geolocation and biometric data may require additional disclosure and limitation mechanisms under California and emerging state privacy laws.