FanDuel and its advertising partners track your online activity across websites, devices, and apps over time, and may use your hashed email address to link your identity across different platforms for targeted advertising.
Consumer impact (what this means for users)
Your browsing history, location data, and device identifiers are shared with advertising partners who track you across the internet over time, and your email address may be used as a hidden identifier that persists even if you delete cookies or use different devices.
What you can do
⚠️ These actions may provide transparency or partial mitigation but may not fully address the underlying issue. Effectiveness varies by jurisdiction and individual circumstances.
Opt Out of Arbitration
Visit aboutads.info/choices or optout.networkadvertising.org to opt out of interest-based advertising from participating companies. Also submit a FanDuel-specific opt-out at privacy.fanduel.com/dont_sell to stop FanDuel sharing your data for targeted advertising.
Cross-platform context
See how other platforms handle Third-Party Advertising Analytics and Cross-Device Tracking and similar clauses.
Cross-device tracking using hashed email addresses as a persistent identifier effectively bypasses cookie-based opt-outs, meaning even users who opt out of cookie tracking may still be tracked via their email-derived identity graph.
View original clause language
We work with a number of companies that assist in marketing our services to you on third party websites. These companies may collect information about online activities conducted on a particular computer, browser or device over time and across third-party websites or online services for the purpose of delivering advertising that is likely to be of greater interest to you. Just as these technologies may be used to target ads on our websites and apps, we, or our advertising partners, may use these same technologies and data points (e.g., mobile identifiers, cookie identifiers, location-based data), through our Services or through other services, to target advertising (for ourselves or other companies) on other sites or mobile apps. Sometimes, these identifiers may be derived from a hashed or encrypted version of personal information such as your email address.
REGULATORY FRAMEWORK: Cross-device tracking and interest-based advertising implicate FTC Act Section 5 (FTC's 2012 and 2022 guidelines on cross-device tracking and mobile device tracking), CCPA/CPRA §1798.140 definitions of 'sale' and 'sharing' for targeted advertising (which explicitly include cross-context behavioral advertising), GDPR Articles 6 and 22 (automated profiling with significant effects), and ePrivacy Directive requirements for cookie consent in EU/EEA. Use of hashed email as a persistent identifier may constitute processing of personal data under GDPR regardless of hashing. FTC is primary federal enforcer; CPPA and state AGs enforce state law.
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Compliance intelligence locked
Regulatory citations, enforcement risk, and due diligence action items.
Watcher: regulatory citations. Professional: full compliance memo.
Applicable agencies
FTC
The FTC has authority over cross-device tracking, interest-based advertising, and deceptive data practices under FTC Act Section 5 and has issued specific guidance on commercial surveillance practices.
California CPPA and other state attorneys general have enforcement authority over targeted advertising data sharing practices and cross-context behavioral advertising opt-out rights.