FanDuel and its advertising partners track your online activity across websites, devices, and apps over time, and may use your hashed email address to link your identity across different platforms for targeted advertising.
This analysis describes what FanDuel's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The clause establishes the operational scope of cross-device tracking and data sharing practices, specifying that advertising partners may collect activity data across multiple platforms and that FanDuel may use derived identifiers to coordinate targeted advertising campaigns across its own services and third-party properties.
The updated privacy policy no longer explicitly covers the FanDuel Fantasy Picks platform (www.fanduel.com/picks) and its mobile app. Previously, the policy stated it applied to the DFS Site, Skill Games Site, and Picks Site together. Now only the DFS Site and Skill Games Site are listed in the policy scope. This creates ambiguity about what privacy rules, data collection practices, retention periods, and user rights apply to your Fantasy Picks account. You should review FanDuel's website to determine whether a separate privacy policy governs Fantasy Picks data, or contact FanDuel directly to clarify what privacy terms apply to that service.
View change record →Your browsing history, location data, and device identifiers are shared with advertising partners who track you across the internet over time, and your email address may be used as a hidden identifier that persists even if you delete cookies or use different devices.
How other platforms handle this
Information from cookies and similar technologies. See our Cookies Policy for more information. Information we receive from our marketing partners, including in some instances what marketing content you viewed or the actions you take on and off our Sites and Apps, to better understand your preferenc...
We, and our analytics and advertising providers, use these technologies to collect personal information (such as the pages you visit, the links you click on, and similar usage information, identifiers, and device information) when you use our Services, including personal information about your onlin...
We automatically collect certain information from your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Service, we collect information about the individual web pages or products th...
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"We work with a number of companies that assist in marketing our services to you on third party websites. These companies may collect information about online activities conducted on a particular computer, browser or device over time and across third-party websites or online services for the purpose of delivering advertising that is likely to be of greater interest to you. Just as these technologies may be used to target ads on our websites and apps, we, or our advertising partners, may use these same technologies and data points (e.g., mobile identifiers, cookie identifiers, location-based data), through our Services or through other services, to target advertising (for ourselves or other companies) on other sites or mobile apps. Sometimes, these identifiers may be derived from a hashed or encrypted version of personal information such as your email address.— Excerpt from FanDuel's FanDuel Privacy Policy
REGULATORY FRAMEWORK: Cross-device tracking and interest-based advertising implicate FTC Act Section 5 (FTC's 2012 and 2022 guidelines on cross-device tracking and mobile device tracking), CCPA/CPRA §1798.140 definitions of 'sale' and 'sharing' for targeted advertising (which explicitly include cross-context behavioral advertising), GDPR Articles 6 and 22 (automated profiling with significant effects), and ePrivacy Directive requirements for cookie consent in EU/EEA. Use of hashed email as a persistent identifier may constitute processing of personal data under GDPR regardless of hashing. FTC is primary federal enforcer; CPPA and state AGs enforce state law.
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The clause establishes the operational scope of cross-device tracking and data sharing practices, specifying that advertising partners may collect activity data across multiple platforms and that FanDuel may use derived identifiers to coordinate targeted advertising campaigns across its own services and third-party properties.
Your browsing history, location data, and device identifiers are shared with advertising partners who track you across the internet over time, and your email address may be used as a hidden identifier that persists even if you delete cookies or use different devices.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by FanDuel.