Public.com · Public.com Privacy Policy · View original document ↗

Tracking Technologies and Analytics (Google Tag Manager, Singular SDK)

Medium severity Unique · 0 of 325 platforms
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Document Record

What it is

Public.com uses third-party tracking tools such as Google Tag Manager and Singular to monitor your behavior on their website and app, collecting data on how you use the platform.

This analysis describes what Public.com's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

The provision establishes the operational scope and mechanisms through which the company and its third-party service providers gather behavioral and technical data. This authorization determines what categories of information the company may collect and retain for analytics and advertising purposes.

Consumer impact (what this means for users)

Users' browsing and app usage patterns are tracked by multiple third parties, which can be used to build detailed profiles for advertising purposes without users always being aware.

How other platforms handle this

Mixpanel Medium

We use cookies, web beacons, pixel tags, and other tracking technologies to collect information about your use of our website and Service, including your browser type, referring URL, pages visited, and time spent on pages. We may use this information to analyze trends, administer the site, track use...

Datadog Medium

We and our third-party partners may use cookies, web beacons, and similar tracking technologies to collect information about your use of the Sites. Cookies are small data files stored on your browser or device. We use both session cookies and persistent cookies. We may also use web beacons, pixel ta...

Netflix Medium

cookie data, resettable device identifiers, advertising identifiers and other unique identifiers (described below in the section "Cookies and other Technologies").

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Monitoring

Public.com has changed this document before.

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▸ View Original Clause Language DOCUMENT RECORD
"
We, and our analytics and advertising providers, use these technologies to collect personal information (such as the pages you visit, the links you click on, and similar usage information, identifiers, and device information) when you use our Services, including personal information about your online activities over time and across different websites or online services. For example, we use Google Analytics on our website to help us understand how users interact with our website; you can learn how Google collects and uses information at www.google.com/policies/privacy/partners.

— Excerpt from Public.com's Public.com Privacy Policy

ConductAtlas Analysis

Institutional analysis (Compliance & governance intelligence)

Deployment of third-party tracking SDKs on a broker-dealer platform raises questions under Regulation S-P's safeguarding rules and FTC guidance on online tracking; data minimization and consent practices should be reviewed for adequacy.

Full compliance analysis

Regulatory citations, enforcement risk, and due diligence action items.

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Applicable agencies

  • Federal Trade Commission (ftc)
    Oversees unfair or deceptive business practices and can investigate companies that mislead consumers about data collection, sharing, or use.
    Who can file: Anyone affected by the company's practices (US or international)
    What you need: Your account details, a timeline of relevant events, and a description of the specific issue
    What to expect: Complaints inform FTC enforcement priorities and investigations but do not result in individual resolution or compensation
    File a complaint →

Applicable regulations

CCPA/CPRA
California, USA
Connecticut Data Privacy Act Amendments
US-CT
CAN-SPAM
United States Federal
FCRA
United States Federal
FTC Act Section 5
United States Federal
GLBA
United States Federal
Indiana Consumer Data Protection Act
US-IN
Kentucky Consumer Data Protection Act
US-KY
Universal Opt-Out Mechanism Expansion 2026
US

Provision details

Document information
Document
Public.com Privacy Policy
Entity
Public.com
Document last updated
May 5, 2026
Tracking information
First tracked
March 8, 2026
Last verified
March 9, 2026
Record ID
CA-P-000513
Document ID
CA-D-00059
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
5292f82f68ab7e4be7ad9a16ca13bafa669e5598bc5d70048278208868087fc9
Analysis generated
March 8, 2026 14:52 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Public.com
Document: Public.com Privacy Policy
Record ID: CA-P-000513
Captured: 2026-03-08 14:52:25 UTC
SHA-256: 5292f82f68ab7e4b…
URL: https://conductatlas.com/platform/publiccom/publiccom-privacy-policy/tracking-technologies-and-analytics-google-tag-manager-singular-sdk/
Accessed: May 20, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
Medium
Categories

Other risks in this policy

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Frequently Asked Questions

What does Public.com's Tracking Technologies and Analytics (Google Tag Manager, Singular SDK) clause do?

The provision establishes the operational scope and mechanisms through which the company and its third-party service providers gather behavioral and technical data. This authorization determines what categories of information the company may collect and retain for analytics and advertising purposes.

How does this clause affect you?

Users' browsing and app usage patterns are tracked by multiple third parties, which can be used to build detailed profiles for advertising purposes without users always being aware.

Is ConductAtlas affiliated with Public.com?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Public.com.