Public.com uses third-party tracking tools such as Google Tag Manager and Singular to monitor your behavior on their website and app, collecting data on how you use the platform.
This analysis describes what Public.com's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The provision establishes the operational scope and mechanisms through which the company and its third-party service providers gather behavioral and technical data. This authorization determines what categories of information the company may collect and retain for analytics and advertising purposes.
Users' browsing and app usage patterns are tracked by multiple third parties, which can be used to build detailed profiles for advertising purposes without users always being aware.
How other platforms handle this
We may receive Personal Data in the form of Technical Data and Usage Data about you from various third parties, such as analytics providers or advertising networks.
We, or vendors we engage, may automatically collect information about your use of our website or services through cookies and similar technologies. This may include navigational and network-related activity...
We may use online analytics products that use cookies to help us analyze how de-identified users use our Services and to enhance your experience... We may also employ third-party Cookies to gather data for interest-based advertising.
"We, and our analytics and advertising providers, use these technologies to collect personal information (such as the pages you visit, the links you click on, and similar usage information, identifiers, and device information) when you use our Services, including personal information about your online activities over time and across different websites or online services. For example, we use Google Analytics on our website to help us understand how users interact with our website; you can learn how Google collects and uses information at www.google.com/policies/privacy/partners.Excerpt from Public.com's Privacy Policy
Deployment of third-party tracking SDKs on a broker-dealer platform raises questions under Regulation S-P's safeguarding rules and FTC guidance on online tracking; data minimization and consent practices should be reviewed for adequacy.
Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.
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The provision establishes the operational scope and mechanisms through which the company and its third-party service providers gather behavioral and technical data. This authorization determines what categories of information the company may collect and retain for analytics and advertising purposes.
Users' browsing and app usage patterns are tracked by multiple third parties, which can be used to build detailed profiles for advertising purposes without users always being aware.
ConductAtlas has identified this type of provision across 296 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Public.com.