“Some of these technologies can sync or connect behavior across different websites, mobile apps and devices to tailor offers and advertising to your interests.”
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This establishes that EA's tracking is not siloed to a single platform but operates across the broader digital ecosystem, enabling cross-context behavioral profiling for advertising purposes.
Interpretive note: The word 'some' limits the claim to a subset of EA's ad technologies. The canonical claim preserves this qualifier. The excerpt references these technologies in a broader context of cookies and similar tools not fully quoted here.
A user's behavior across multiple unrelated websites, apps, and devices may be linked and used to serve targeted advertising and offers.
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"Some of these technologies can sync or connect behavior across different websites, mobile apps and devices to tailor offers and advertising to your interests.Excerpt from EA's Privacy and Cookie Policy
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This establishes that EA's tracking is not siloed to a single platform but operates across the broader digital ecosystem, enabling cross-context behavioral profiling for advertising purposes.
A user's behavior across multiple unrelated websites, apps, and devices may be linked and used to serve targeted advertising and offers.
ConductAtlas has identified this type of provision across 272 platforms. See the full comparison.
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