This analysis describes what EA's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This establishes that EA's tracking is not siloed to a single platform but operates across the broader digital ecosystem, enabling cross-context behavioral profiling for advertising purposes.
Interpretive note: The word 'some' limits the claim to a subset of EA's ad technologies. The canonical claim preserves this qualifier. The excerpt references these technologies in a broader context of cookies and similar tools not fully quoted here.
A user's behavior across multiple unrelated websites, apps, and devices may be linked and used to serve targeted advertising and offers.
How other platforms handle this
We use your personal information to send you newsletters and other promotional communications, including information about MyFitnessPal's new offerings, features, offers, events, webinars, and other information.
We may infer certain information from your interactions with the Lyft Platform and other personal information available to us. For example, if you frequently ride to or from airports, we may infer you are a frequent traveler.
Monitoring
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"Some of these technologies can sync or connect behavior across different websites, mobile apps and devices to tailor offers and advertising to your interests.— Excerpt from EA's EA Privacy and Cookie Policy
We read the privacy policies and terms of service of 38 AI platforms. Here is what they say about training, retention, arbitration, and liability.
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This establishes that EA's tracking is not siloed to a single platform but operates across the broader digital ecosystem, enabling cross-context behavioral profiling for advertising purposes.
A user's behavior across multiple unrelated websites, apps, and devices may be linked and used to serve targeted advertising and offers.
ConductAtlas has identified this type of provision across 279 platforms. See the full comparison.
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